Nintendo of America’s Scott Moffitt, executive vice president of sales and marketing, has revealed that the 32GB Wii U Deluxe set – which comes pre-bundled with Nintendo Land – is selling out incredibly quickly in the United States. Despite initial concerns over the pricing Moffitt thinks Nintendo picked the perfect price point for the system, and consumers tend to agree.
“All I can say is that the response has been phenomenal and we’re getting, especially in the higher priced deluxe set, that one’s selling out incredibly quickly. That seems to indicate that the pricing’s in a good spot and the proof is in the consumer response.”
“Certainly we’ve seen brisk pre-sales and that the phone calls have been coming into our headquarters for quite a while now asking for more and so we do expect high demand. But I can tell you this – on opening week we will have more systems on hand for the Wii U than we did for the launch of Wii. And, second, our replenishments will be more frequent this holiday time than during the Wii launch.”
“But, having said all that, it’s impossible to exactly predict demand, and so I can’t say that we won’t have some shortages out there and that people won’t have to be a little patient with the replenishment truckload and shipments and boatloads to arrive.”