Yesterday we reported that Nintendo was filing content ID matches against those who generate Let’s Play videos with Nintendo-owned content on YouTube – taking a chunk of ad revenue from users on the website. Adding fuel to the fire and sparking up another bucket load of controversy is Thomas Was Alone creator Mike Bithell, claiming that Nintendo is ‘doing it wrong’.
The indie developer shot to fame over YouTube after his puzzle platformer title ‘Thomas Was Alone’ was featured on Total Biscuit’s WTF series – a first impressions programme showcasing an array of titles from indie to triple A. Speaking on his blog over at Develop, Blithell slams Nintendo’s reasoning and says that it will, ultimately, hurt the company in the long run. A portion of his statement is featured below, do you agree with him?
“Nintendo seems to be taking a very literal approach to the scene. ‘This guy is making money from videos of Mario, that should be our money’. That is phenomenally silly.
“The guy in question is most likely not making much; even the big guys only get a tiny amount of money by international hardware company standards. Nintendo really, really doesn’t need their cash. By taking these sums away, they are massively dissuading them from continuing to make content from their game.
“But why should they care about losing an LPer? Well, put bluntly, marketing. The audience of these videos are an excitable, tribal group that go out and spend a great deal of money on the games talked about.
“I’ll close with an example from Thomas Was Alone’s sale history. The game launched in July on direct sales, and in November on Steam. The following Christmas I ran a 50 per cent off sale, which was doing rather well. And then, on January 1st, Total Biscuit did a WTF video about the game. Thomas sold eight times more units than on launch day. In a matter of hours, I was outselling Assassin’s Creed 3 on Steam.
“Nintendo. You’re doing it wrong.”