According to Nintendo senior communications director Charlie Scibetta, the Mario Kart brand is more powerful than ever. Scibetta has explained to GameSpot that he thinks the Mario Kart brand is strong due to Nintendo’s efforts of innovating and pushing boundaries with each new installment of the series. Scibetta said Mario Kart 8, which was revealed yesterday, will combine existing Mario Kart elements with new features to form a desirable product. Mario Kart 8 will be released exclusively for Wii U in spring 2014.
“I do think that the power of the brand is more powerful than ever because you have all the people who grew up on it, so you have that carryover; the fact that they still keep playing into their adult years. And then you also have kids getting into it and you get them involved too.”