Two Tribes director Martijn Reuvers says before Angry Birds became a phenomenal world-wide hit he was approached and asked whether he would put one of the Angry Bird characters into Toki Tori and also have Toki Tori characters feature in Angry Birds. This was said to be done in an effort to raise the game’s awareness. Reuvers says that he politely declined the idea as he didn’t feel that it was the right fit for Toki Tori. He says that this was his worst decision ever.
“The idea was to put an Angry Bird in Toki Tori and they would then put Toki Tori in Angry Birds. But when I played the game, I strongly felt that it wasn’t a right fit to put in Toki Tori. And I declined. A couple of months later, the sales suddenly picked up massively. The rest is history. In retrospect, it has been my worst decision ever.”