Nintendo’s president Satoru Iwata was asked recently whether he believed that Nintendo was making ‘pieces of art’. Surprisingly, his response was as follows:
“It’s not like we are making pieces of art, the point is to make a product that resonates with and is accepted by customers.”
Now it makes perfect sense that his answer would highlight Nintendo’s concentration on the consumer as its main goal, but interestingly, Iwata appears to disagree that Nintendo’s games should be considered art. Whether or not games are art may be an abstract question, but it’s a question that won’t stop being asked anytime soon.