Today, Ubisoft and Sony Pictures Entertainment announced that the studios are partnering to develop a full-length feature film based on the Rabbids, the irreverent, wacky characters from the popular TV series and videogames.
Jean-Julien Baronnet, Executive Director, Ubisoft Motion Pictures, and Hannah Minghella, president of Production for Columbia Pictures, offered comment on the deal:
“Sony Pictures has tremendous experience developing hybrid live-action-and-animated blockbusters for audiences around the world, which makes them a natural fit for what we want to achieve with a Rabbids film,” said Baronnet. “This deal deepens our partnership with Sony Pictures and highlights our holistic approach to bringing Ubisoft’s brands to new audiences while still maintaining the brands’ creative integrity.”
Minghella added, “There is an infectious quality to the Rabbids. Their simple joy and absurd, anarchic behavior inadvertently causes you to look at the world afresh. There’s no end to the comedy and chaos they will cause when they invade our theaters.”
Recently, the Rabbids took over the small screen, thanks to partnerships between Ubisoft Motion Pictures, Nickelodeon and France Televisions. The hit show, titled “Rabbids Invasion,” has been seen more than 165 million times in five months; more than two million viewers on average tune into each episode in the U.S.
The Rabbids got their start as the crazy, loveable villains in Ubisoft’s Rayman videogames and have since branched into comic books, collectibles, merchandise, mobile games, television and more. The latest example, The Rabbids Time Machine attraction at France’s second-biggest theme park Futuroscope, drew big crowds and rave reviews on its opening weekend and showcases Ubisoft Motion Pictures’ ability to successfully develop Ubisoft’s brands in new mediums.
The project will be overseen at Ubisoft by Ubisoft Motion Pictures and the group will actively participate in the film’s production. Minghella and Jonathan Kadin will oversee for Sony Pictures.
dammit. ubisoft-sony lol
well im still waiting for a awesome epic and not lyed films of zeldas. like…….SS, TP, ect films :). made by Nintendo + myiamoto to check things over or auonuma and then someone like Disney……..or bnot get PETER JACKSON!
I would love PJ to direct a Nintendo movie. I know long movies are not for everyone, but I love almost everything he has made!
I’ve actually never played any game in this series (if that is what it is) and never seen the TV show.
And not to be rude, but how on earth does these news have anything to do with Nintendo?
Rabbids is most popular on Nintendo systems. I think the newer games only come out on Nintendo systems.
Why Rabbits?
Why not Rayman?
Wait, rabbids are still popular?
Sony is so weird. They’ll make movies based on games from other companies, but when it comes to making movies based on their games, they send them to other studios. lol
Anyway, most of these type of films from Sony turn out to be crap.
seriously? The show itself sucked.
Was hoping for something fully animated, too bad.
This will be like the smurfs or garfield etc…max age allowed 7