A number of high-profile retailers in the United Kingdom have told MCV that while they think Mario Kart 8 looks like a fantastic game, the Wii U drastically needs a price cut to be able to compete against the PlayStation 4 and the Xbox One. The Mario Kart 8 bundle retails for £250 in the UK.
“The market needs a sub-£200 Wii U proposition and the Mario Kart 8 at £250 RRP is going to be a tough one to drive extra sales,” said ShopTo purchasing director James Rowson.
“To get the same kind of weekly sell through that PS4 and Xbox One are seeing a sub-£200 price is needed.”
The head of games at a major retail chain added. “£199.99 would be when Wii U would get interesting. Nevertheless the fact this is the first high res Mario Kart game and is very exciting.”
Speaking about Tesco’s £200 price point for the bundle, Xbite’s CEO Steve Thomas added: “It’s a step in the right direction, but it would have been better if all retailers were involved. Nintendo needs support from the wider industry rather than one retailer.”
But Games Centre’s MD Robert Lindsay plays down pricing concerns, and believes software is key to Nintendo’s success: “[The Mario Kart 8 pack] is a fantastic bundle at an attractive price which should see a nice sales spike over the coming months.
“Will this continue through to Christmas? That really depends on the strength of additional software which is the key to ongoing sales, not the price point.”