Nintendo’s UK marketing boss Shelly Pearce has told MCV magazine that they remain optimistic about Wii U sales. Pearce says sales of the Wii U are up 60% and they believe that there’s momentum. Pearce concluded by saying that the Christmas period will be all-important for the console and they will be marketing it with a big campaign.
“Wii U has had quite a good year so far,” said Nintendo’s UK marketing boss Shelly Pearce when MCV came to visit the company in Windsor this week.”
“Yet Pearce’s positive appraisal comes from her belief that the Wii U has turned a corner. When it comes with competing with Xbox One and PlayStation 4 that ship – for want of a better cliché – has sailed. But Wii U is actually growing. Sales are up over 60 per cent in the UK this year. And from Nintendo UK’s perspective there’s been a change in public opinion.”
“We’ve really seen momentum pick up with Mario Kart 8 back in May,” continues Pearce. “That was when we saw a step change, not just in terms of sales but also people’s attitudes to Wii U. People are starting to consider buying now, which was cemented by our E3 activity. All the software that we showed then gave people confidence that there were lots of games coming that they wanted.”
UK boss Simon Kemp adds: “We’ve felt a real increase in interest and momentum. Compared to 12 months ago, it does feel noticeably different.”
“It is still about driving hardware to Nintendo fans,” says Pearce. “We have some support, but there’s still more out there. And then we will broaden the console out to families around Christmas time.”