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Nintendo Of America Exec Says Esports Helped Rekindle Interest In Smash Bros

Nintendo of America’s executive vice president of sales and marketing, Scott Moffitt, has explained how he feels esports has played a crucial role in the success of Super Smash Bros. Competitive gaming competitions – such as the Super Smash Bros. Invitational – helped revive interest in Nintendo’s flagship fighting series, according to Moffitt. The first-ever Smash Bros. Invitational was held at E3 2014, where 16 Smash Bros. players from around the world battled one another for the top spot. Those who weren’t able to attend the event were encouraged to watch it via a livestream on Nintendo’s Twitch channel.

“There does seem to be a ton of pent-up demand for this franchise,” Moffitt said. “ESports has helped to rekindle gamers’ love for this franchise and really prepare the environment for a fantastic launch. I do believe that the record sales are due to a lot of the pre-awareness activity that has gone on, including eSports. The 3DS game also helped satisfy gamers’ demand temporarily before the Wii U game. ESports is one of the things that has helped drive the pre-launch excitement for this game to a fever pitch.”

32 thoughts on “Nintendo Of America Exec Says Esports Helped Rekindle Interest In Smash Bros”

    1. That Smash Bros. Invitational was a joke. 16 players from around the world? They were nearly all from America. I think there was one person from Japan. Invite me from Ireland next time and I’ll kick your ass. Nintendo don’t want to pay for flights and accommodation so it was easier to get local players.

    2. All of that, and their new freak with nikoniko on consumer made advertising and Nintendo said “watching gaming isn’t fun” …. Right that’s why Amazon bought twitch…. Cus its totally boring and not making lots of money 💵 and certainly not helping sales of smash brothers…. Oh wait….

      1. “it is not fun to watch others to play”, which I agree to.
        Nintendo uses their channel for promotional purposes.

      2. Nintendo Commander Quadraxis

        I think what Lord Reggienator meant was that it isn’t fun watching others play without commentaries or other things…

        Personally, I prefer without commnetaries as they are annoying and just civilian…

    1. Nah.

      Hire the cast from the expendables to fill the roles.

      Arnold as “the wizard”

      “California” in arnolds voice…

            1. I’m hoping the reboot works in the same way the Star Trek reboot works as I’m tired of reboots completely ignoring the events of the originals. Since the original Terminator trilogy revolves around time travel, they can easily pull it off. But hopefully this new trilogy does better than the last two Terminator movies. If not, bleh. There goes another failure from Hollywood.

        1. I actually think they are claiming they did something they haven’t. The xbox thing is because of high traffic not even Microsoft could predict lol.

  1. That’s why Nintendo sponsored EVO in this year. And they will sponsor Apex 2015, that will feature tourneys for all the Smash Bros. series, except for the 3DS version (and that Project M thing).

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