Nintendo of America’s marketing executive Scott Moffitt has explained the 3DS has a “fundamentally different” marketing strategy compared to Sony’s handheld device the PlayStation Vita. Yesterday, Moffitt commented on why there’s no unified digital account system, but today – In an interview with GameSpot – he points out that the 3DS is tailored to on-the-go gamers, whereby they experience gaming on the bus or train and should be an entirely different experience, rather than Sony’s marketing approach that looks to extend the home console experience. Moffitt said the following:
“Certainly, on the handheld side, we’re heading in a very different direction than PlayStation with Vita. It really comes back to, in my opinion, the core strategy. I believe their view on the market is that the handheld gaming occasion and the home gaming occasion are one in the same, that people just have the desire to keep continue playing their home console game when they leave the house.
“And our philosophy, our belief, our strategy, is that we believe it’s kind of a different occasion. The moment of time you’re willing to play, the amount of time you have able to play when you’re away from home is different and your gaming behaviour is different.
“You’re not going to grab the whole bag of Doritos chips and sit on the couch for three hours; you have 25 minutes until the bus comes or whatever it might be. So the nature of the game ought to be a little different and the nature of the experience ought to be a little different. So I do believe on that, we have fundamentally different strategies.”
Thanks, Simply G
Nintendo has, once again, stated that consumers can only experience its franchises on its systems. In an interview with GamesBeat, Scott Moffitt, executive vice president of sales and marketing at Nintendo of America, said, “‘Content is king’ has never been more true. The only way to experience our franchises is going to be on the Wii U.”
Moffitt also said that while Sony and Microsoft may compete to attract core gamers toward their platforms, Nintendo aims to grab everyone’s attention, including avid gamers, children, adults and families. “While Microsoft and Sony may compete for the hearts and minds of core gamers, our fans will appreciate the breadth of content that we’ve got, which has universal appeal,” explained Moffitt.
“Innovation is what Nintendo stands for,” added Moffit. “We’re proving that with a fresh new, re-imagined array of games we’re bringing to market this year.”
Scott Moffitt, executive vice president of sales and marketing at Nintendo of America, firmly believes that the upcoming Wii U software lineup that was shown at this year’s E3 event will ultimately drive Wii U hardware sales this holiday season. Moffitt says games like Super Mario 3D World offer “moments of joy” that gamers will want to share. He hopes that this will lead to the same kind of phenomenon that drove Wii sales.
“We know the power of great software driving hardware. We have powerhouse titles that will drive hardware sales this holiday season. “With some great content coming on Wii U, we will ignite sales and start seeing phenomenal growth.”
Granted the Nintendo 3DS doesn’t have as many games as Apple’s App Store, but according to Nintendo’s vice president of sales and marketing, Scott Moffitt, Nintendo’s latest handheld console boasts superior titles. While Moffitt admits there are good games on mobile platforms, he thinks that because many of its games were well-received by video game fans and critics alike, the Nintendo 3DS is tough to combat.
“With software, as with most things, there’s a distinct difference between quantity and quality. The website 148apps.biz recently calculated that there are currently 139,000 different games actively available on the [Apple] app store. One hundred and thirty-nine thousand. Huge number. That number is way too big to wrap your head around, so I try to think about it this way. If I wanted to spend just fifteen minutes sampling each one of those games, I’d be at it non-stop for four years. That’s a ton of caffeine.
“Obviously there are good games available for mobile platforms. But the point is, the Nintendo 3DS has a record of quality that’s hard to challenge.”
“Nowhere else in portable gaming is high quality found so frequently.”
-Nintendo Vice President of Sales and Marketing Scott Moffitt
Today’s launch of two new software titles will have people broadening their artistic horizons and deepening their love of creative wordplay. Art Academy: Lessons for Everyone! and Crosswords Plus are now available for the portable Nintendo 3DS and Nintendo 3DS XL systems, giving consumers a variety of fun ways to learn about how to draw and paint or challenge their puzzle-solving skills anytime, anywhere.
Shoppers can purchase both packaged games as usual at retail locations nationwide. Or they can simply purchase and download the game on their own from the Nintendo eShop using a wireless broadband connection. Regardless of the purchasing method, both Art Academy: Lessons for Everyone! and Crosswords Plus sell at a suggested retail price of $29.99 each. Also, Club Nintendo members who purchase either of these games through the Nintendo eShop and register them before Jan. 6, 2013, will receive a download code for the Donkey Kong: Original Edition game for free. This is a special version of Donkey Kong with content never before seen in the U.S. and is not available for purchase.
“Art Academy: Lessons for Everyone! lets everyone learn about how to draw and paint creatively, regardless of their current skill levels. And Crosswords Plus is a blast whether you’re a vocabulary enthusiast or just love solving word puzzles. Both of these new titles offer something for everyone, whether you consider yourself a traditional gamer or not.”
-Scott Moffitt, Nintendo of America’s executive vice president of Sales & Marketing
Nintendo’s Executive Vice President of Sales and Marketing, Scott Moffitt, hasn’t confirmed whether a new Metroid title is being developed for Wii U, but he did say fans of the series get to enjoy Nintendo Land attraction Metroid Blast while developers are “thinking and imagining” about the possibilities of Wii U’s Metroid.
A couple of days ago, Nintendo of America President Reggie Fils-Aime confirmed that Nintendo EAD, Shigeru Miyamoto and Retro Studios are working on unannounced Wii U projects; among the three, who do you wish is the developer of the first HD Metroid game?
“…I think we all can’t wait to see what a Zelda experience might look like in high definition. For now, they’ll have to enjoy the Zelda: Battle Quest game that exists inside Nintendo Land. But I think that we can all imagine that Zelda would look great in HD, and there could be a lot of new features added with the [Wii U] GamePad.”
“With Metroid Blast, you get to enjoy that franchise while the developers are, you know, thinking and imagining what could be possible with Metroid on Wii U.”
-Scott Moffitt, Nintendo’s Executive Vice President of Sales and Marketing
The Wii U has been criticized for requiring players to to switch their view back and forth between two screens while gaming. Nintendo marketing executive Scott Moffitt responded by saying, “It doesn’t take long at all for the controller to feel intuitive.” Moffitt mentions how people are used to gaming on Wii but were first skeptical about its motion controls because it requires people to move while playing games. Moffitt believes Wii U’s “adjustment period will be quick,” and gamers will realize that the Wii U GamePad “enhances gameplay.”
But what about criticism that having to interact with two screens will take players out of the experience of playing a game?
“I can tell you about the experiences from gamers I’ve seen. It doesn’t take long at all for the controller to feel intuitive. The analogy may be similar to adjustment it took for consumers to get up off the couch and adjust to using a motion controller; it didn’t take very long for consumers to learn and appreciate and embrace it and I think you’ll see a similar dynamic. The adjustment period will be quick. I’ve seen people commenting about how it enhances gameplay and does not divide their attention.”