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DeNA Says A Game Tied To Strong IP Is An Easy Way To Secure A Massive Audience

As I am sure the majority of you are aware, Nintendo has teamed up with DeNA to create a number of titles for iOS and Android. The first of these games will be released this year and it is sure to gather plenty of mainstream attention. CEO of DeNA West, Shintaro Asako, has pointed towards the Kim Kardashian game Kim Kardashian: Hollywood as a title that has been tied to a strong IP and has achieved enormous success. He feels like they can replicate that. Asako also says that the first mobile game produced by Nintendo and DeNA will be out by the end of 2015. He then says that there will be four additional ones by the end of March 2017.

Thanks, Adam

38 thoughts on “DeNA Says A Game Tied To Strong IP Is An Easy Way To Secure A Massive Audience”

    1. Ikr, since when are people considered Intellectual Property?
      They own the person is what im getting at here. If they mean a strong license, then sure.

    2. Yeah and what’s funny is that her husband is trying to get a mobile game of his own. The shit is just too funny

        1. Wait, she’s married to Kanye West?! How do they even stand each other? I’ve heard people with histrionic disorders can’t stand one another.

    1. They aren’t targeting people who buy nintendo games. They are targeting people who don’t buy nintendo games. That’s the whole point. Mobile is nothing more than advertising for them.

    1. Not Mario that doesn’t fit, Zelda maybe but not Mario (I’m not saying I want that to happen, I’m just saying it would be a hit.)

  1. Pingback: The DeNA And Nintendo Mobile Deal Will Include 5 Games In 5 Different Genres By 2017 | My Nintendo News

  2. The “intellectual” part is definitely missing for anyone who actually believes kim kardashian is IP.

    1. Yeah, because Kim Kardashian totally doesn’t have a ton of crap from maxipads to trailer tires with her name on it.

  3. Off all pics to use for article artwork, Kim Whoredashian?

    Keep that brain-melting, future-destroying bitch out of this site.

  4. Well, it’s a good thing that unlike the Kim Kardashian game, they actually seem to want to make decent games instead of cashing in on god damn celebrities.

  5. Nintendo Tetrarch Quadramus-NX

    >>>Someone eliminate slaves like her and her family, we don’t need unevolved apes>>>

    1. I’d go so far as to call them poison- I saw 5 seconds of their show and I could feel my IQ dropping. No idea what effect it would have on phazon-powered bots…

      1. Nintendo Tetrarch Quadramus-NX

        >>>They are useless and irrelevant as lifeforms and we Ing don’t like pathetic cattle at all>>>

    2. Ha. I remember when I didn’t know who she was and I looked her up and found a picture of her in a dress (or skirt? idk) But the picture was clearly focusing on her rear. I see why she’s so popular. Dat body. XD

      1. Why Kim is popular: A non black woman with a “black body” that had a sex tape with a celebrity after she hung out with Paris Hilton.

  6. -_- Is it too late for Nintendo to leave DeNa and then slay them afterwards? Talk about Tetris, Sonic, Final Fantasy, Scrabble, and other popular mobile games based on other famous games, not Kim Kartrashian.

  7. I have to say I am speechless(can still type thou)…. a kim kardashian game which has been successful. That tell you how bad the game industry has become. If DeNA want to produce a game based on Z celebrity OK but I will not touch that ….. “game” use the term loosely…. can’t believe it was a succesfull game….

  8. Anyone else get a bad feeling about the future of Nintendo games. Or is it just me. Because mobile games are just crap

    1. Ridley 4 Smash DLC!

      When looking at Federation Force, I think we should be getting a bad feeling. It actually looks like it would do extremely well as a mobile game.

  9. Is this real life? Who besides a five year old girl would play a game with Kim Kardashian? DeNA is just another tool that Nintendo will use to destroy itself…

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