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Nintendo President Gives A Message To Shareholders And Investors

Nintendo president Tatsumi Kimishima has posted a new message to both investors and shareholders outlining the company’s plans and values for 2015 and 2016.

Since the launch of the Family Computer System (called Nintendo Entertainment System outside Japan) in 1983, Nintendo has been offering the world unique and original entertainment products under the development concept of hardware and software integration. In the field of home entertainment, the video game industry is one of the few industries established in Japan that spread around the world, and Nintendo has established itself as a well-known brand truly representing video game culture throughout the world.

With the belief in our mission to put smiles on people’s faces around the world through products and services, we have followed our basic strategy of expanding the gaming population by offering products that can be enjoyed by everyone regardless of age, gender or gaming experience. We now want to take this mission a step further by increasing the number of people who have access to Nintendo’s intellectual property (Nintendo IP).

We are actively offering Nintendo IP in a variety of different ways so that not only current players of our video games but all consumers – including those who used to play but currently do not and even those who have never played our video games before – will also come in contact with Nintendo IP.

For our dedicated video game platform business, Nintendo is currently developing a gaming platform codenamed “NX” with a brand-new concept and our unique software-led hardware-software integrated business will continue to constitute the core business for Nintendo. For the purpose of maximizing the population that interact with Nintendo IP, we will also enter into the smart device gaming business and aim to generate revenue and profit from it as well as to create synergy with the dedicated video game platform business.

As for other initiatives to use Nintendo IP actively, we launched a new product called amiibo – Nintendo characters that come in figure or card form that work with our video games. They have been well received by many of our consumers. Furthermore, our endeavors will not be limited to video games. We are planning to offer new attractions at theme parks by using Nintendo characters. We will also strive to further increase opportunities for consumers to come in contact with Nintendo characters in their daily lives, such as through visual content and merchandising.

Thus, we are now expanding how we leverage Nintendo IP in various ways beyond our traditional use of them predominantly within the dedicated video game platform business. Furthermore, in our attempt to establish a sustainable and continual relationship with our consumers, we are creating a new membership service called “My Nintendo” and a new account system, which should work as a bridge between our dedicated video game platforms and other devices, or even environments where our consumers can get in touch with Nintendo IP and, thus, will work as a mechanism to maximize the number of people that interact with Nintendo IP.

Nintendo will continue to flexibly transform itself by adapting to changing times while constantly valuing the spirit of originality based on the belief that the “true value of entertainment lies in its uniqueness” – and will continue to provide products and services that people will be surprised and delighted by.

Nintendo intends to make progress with the support and encouragement of its shareholders and investors.

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16 thoughts on “Nintendo President Gives A Message To Shareholders And Investors”

  1. thats right using the more generic marketing MASS marketing to bring people to it

    whilst maintaining its core value THE EVOLUTION OF GAMING that includes controllers DUMB TARDS that think controller evolution just stopped 4 gens ago IT DIDNT

  2. 💃I'm a Boss Ass Bitch💯

    Idk fucking know about this. It’s good to let others get their stinky ass hands on your Ip’s. But look at the shit that happened with cd-I zelda. That’s a fucking disgrace to the Legend of Zelda title.

    1. That was a long time ago before Zelda was really even established, and on a horrible console (with a horrible selection of controllers). Nowadays, look at Hyrule Warriors. Sure, it’s a spin-off crossover, but it still treats the characters and set pieces like it should and with respect.

        1. Jaded Ridley X3 {I'm not whining, you suckers... *cough* ..poor souls! I've just been driven insane by Nintendo failing me one too many times this gen!}

          Well that is your opinion and your right to express your opinion. But me & Batman disagree & our opinion is it was a great homage to the Zelda franchise.

  3. Soo…basically another console that reaches out to casual and would-be gamers while alienating its core fans. Geezus, Nintendo is a slow learner.

  4. I used to not like the new president Tatsumi Kimishima, because of my Iwata obsession bias, but I am definitively liking the way his statements conceive the message and the way their business is headed to. I support and am excited about the My Nintendo and the NX.

  5. Jaded Ridley X3 {I'm not whining, you suckers... *cough* ..poor souls! I've just been driven insane by Nintendo failing me one too many times this gen!}

    Please tell me they are becoming a bit more like Disney in trying to actually appease both casual & hardcore fans alike with this! For starters, they can start by making new IPs. They can start by turning Metroid Prime: Federation Force into something else because Metroid, like the Alien franchise it’s fucking based off of, should NEVER be turned into family friendly kiddie bullshit! ALL HAIL TRUE METROID AND TO HELL WITH CHIBI METROID!!!

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