Platinum Games Talk Current Business Challenges And The Future

US video game site US Gamer has conducted an extensive interview with the producer of Platinum Games, Atsushi Inaba. During the interview Inaba talked about their business challenges, the various IPs they are currently working on and also about owning their own IPs. Here’s a rather handy bulletpoint summary from NeoGAF user Nirolak.

  • Inaba notes that they’re currently working on licensed games like The Legend of Korra because they need to, but in the long-term they want to be independent.
  • “The company doesn’t really have a future unless we develop our own original IPs.”
  • Platinum currently owns none of the IPs they’ve worked on, including Scalebound, despite being partnered with Microsoft, who often lets developers keep their IPs.
  • Inaba implies that Platinum would like to develop and self publish their own IPs at some point. Obviously you need money to do that though. I put the full quote below.
  • “Because we don’t have our own original IP, we don’t have the chance to develop it, publish it. We’re not used to the cycle of making one,” Inaba says. “We’re trying to get used to the cycle of making sequels.”
  • When asked if he considers Platinum to be part of the Japanese indie scene, Inaba replies: “Platinum is becoming bigger, so we’re kind of in a limbo. But I feel like Platinum is part of that community.”
  • “When we first started, we had a lot more freedom to create what we wanted, but now we’re working more with the community, listening to what they have to say, and keeping open those lines of communication.”
  • “Of course we want games that sell five or six million copies, but once you start focusing on sales, we lose some of that freedom. So right now we’re focused on both.”
  • Inaba gave a non-answer when asked if they were making any original IPs that they own.
  • Inaba didn’t seem to provide any answers about how they intend to ever actually fund a self owned IP, much less self publish it.

Source / Source


    1. I’d rather them rerelease an updated version of Wonderful 101 just to give that IP another chance. It was a great game and severely underrated and I think if they released an NX version and marketed it better, I think the game could get the attention it deserves.. also, then if the game is a success, they might make a sequel, which I really want!

        1. Thing is, the demo doesn’t even capture how epic the game is. I’ve played the demo before and it uses one of the more generic stages of the game. Sure, the level is fun, but there are way better levels in the game. And the boss battles are sooo good and so satisfying. The final boss is definitely the best final boss in a video game ever (at least out of those I’ve played)

          1. I’m not saying that you’re wrong about the greatness of The Wonderful 101. I’m just saying that I enjoyed playing the demo. But you’re completely correct: in many ways, a demo doesn’t capture the full game capabilities.

            1. I know what you meant, I’m just using this opportunity to give this game praise and potentially win someone else over to the game, haha. This was one of my favorite Wii U games and I’m just sad it didn’t get the attention it deserved.

  1. I keep forgetting that Bayonetta isn’t actually owned by Platinum, but SEGA instead (I guess Nintendo has some say in it, too).

    They’re certainly more than capable to make their own IPs, so as long as they’re able to either properly market their stuff or find some sort of way to convince a publisher to publish their game without having an IP transfer clause in their contract (good luck; publishers LOVE that), I think they can do very well. I just hope they don’t forget about the Nintendo community; it’s because of Nintendo that Bayonetta even got a sequel.

    But they should be able to self-publish now without too much effort. Nintendo (with their new dev portal), Microsoft (though ID @ Xbox), and Sony seems to have finally broken down the barriers that made it so hard to make games for the gaming platforms (oh yeah: and there’s Steam Early Access). I know it’s not as easy as I’m making it out to be, but I bet that compared to, say, 2006, it’s MUCH easier.

  2. Shame Platinum doesn’t own Bayonetta, Wonderful 101, & Scalebound. Since they don’t, those franchises are stuck on whatever console Sega, Nintendo, and Microsoft want them to be on. Nor will they get sequels unless those three see money in it regardless of whatever ideas Platinum might have for sequels. If those big three don’t like the ideas, no sequels. :/

    1. Well bayonetta 3 is the most likely one to get a 3rd game since her inclusion in smash has advertised her game well. They’ve gotten even worse treatment from activison

  3. I hope to see more cooperations between them and Nintendo.

    Bayonetta 3 on NX hopefully, and personally I think they’d be a great company for Kid Icarus.

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