While still years away, Nintendo is working hard with Universal Studios to bring its characters to theme parks. In an interview with [a]list Daily, Nintendo’s American President discussed their relationship with Universal. According to Reggie, “the teams between Universal and Nintendo are working tremendously well together.” He even attributes this to Universal’s “affinity for [Nintendo’s] IP.”
It’s a huge opportunity. What has been really gratifying for me is that the teams between Universal and Nintendo are working tremendously well together. The Universal team not only has a wealth of experience in creating these immersive amusement interactive situations, but they also have a great affinity for our IP. What this promises for the guest at the Universal Studios theme parks is something that’s really magical.
Hinting at what fans can expect, Reggie claimed that they will be offering “something that’s really magical.” Considering that Nintendo’s presence at Universal will reportedly exceed that of Harry Potter, this is really something to get excited about. Interesting, Reggie hinted at some kind of smartphone integration. This would certainly add a unique element to the Nintendo section of the park. However, he never gives any examples of how this may work.
These theme park designers are considering that so many of their patrons have a smart device. They’re thinking about what that means to the overall experience. I’m not going to share anything in this interview, but certainly the Universal team is aware of it. Certainly it is something that they are considering as they work with us to create this theme park experience.
Universal Studios Japan is aiming to open its Nintendo area by 2020. However, Universal Studios Florida has remained silent. What do you think of Nintendo’s plans? Tell us below.