Nintendo Pokemon

Pokémon Company Discusses All Things Pokémon

The Wall Street Journal were fortunate enough to interview the Chief Executive of the Pokemon Company, Tsunekazu Ishihara. The interview touches on a number of things including the franchise’s growth and why the main entries to the immensely popular series haven’t found their way onto mobile devices. Read on for a wealth of information:

  • Internally, no one really thought Pikachu was particularly special before the franchise launched
  • Now Pokémon Co. employees have an image of Pikachu printed on their business card
  • Franchise has accumulated more than ¥4.8 trillion ($47 billion) from games and merch
  • Ishihara didn’t expect Pokémon itself to become a global phenomenon
  • Original idea came from Satoshi Tajiri and his childhood interactions with insects and fish
  • Pokémon games were built on those simple experiences
  • Making the Pokemon company bigger is not a goal, but reinvesting revenues in order to promote its brands is
  • Pokémon Co.’s net profit was just ¥619 million during its fiscal year ended February
  • Ishihara says the next big goal is to maintain Pokémon as a part of the cultur
  • Keeping things simple has been the key to the franchise’s success
  • On mobile: “The chance of finding success in taking a product made for one platform and bringing it over to another is quite low.”
  • Ishihara says the experience of playing a traditional Pokemon game is similar to reading a novel or watching a movie
  • Ishihara said he’s particularly attached to Exeggutor, since he tagged along while Ishihara checked the programming of the game, and together they explored many places within it and captured characters
  • Ishihara said he wants to give Exeggutor more of the spotlight

Source / Via


  1. “On mobile: ‘The chance of finding success in taking a product made for one platform and bringing it over to another is quite low.'”

    Uh, I’m pretty sure putting Pokémon games on the mobile market would get you guys a LOT of money. Most people already play Pokémon games on mobile using emulators anyway XD

  2. pokemon co talk about Pokemon? Wow what elese are they going to talk about ? The death of that sad excuse for a protagonist and his sorry excuse for a partner. but sadly they won’t ditch that idiot for somebody who is alot more talented and actaually able to win the darn leauge! Instead they stick with a protagonist that more flawed than the WWE Wrestling federation matches.

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