Japanese publication The Nikkei recently had the opportunity to chat to The Pokemon Company president Tsunekazu Ishihara. Ishihara was questioned about the runaway success of Pokémon GO and was asked four reasons why he believes the application turned into the worldwide phenomenon it has become. Here’s his straightforward answers:
- Firstly, it is a cross-generational success.
- Secondly, social networking sites, such as Facebook and Twitter, played a key role in making Pokemon Go a global success.
- Third, the rise of unicorns cannot be ignored. These are startups valued at $1 billion or more. Niantic, the game’s co-developer, which was spun off from Google, is one such company.
- Lastly, advancements in information technology have greatly contributed.