Nintendo are widely known of being extremely vigorous when protecting their IP. However, Go-Kart company, MariCar, which is based in Japan, has just won a trademark battle with Nintendo and they in turn get to keep the MariCar name. The Japan Patent Office in January dismissed an objection filed by Nintendo Co. over the MariCar trademark registered by a Tokyo-based go-kart service company. In a decision dated January 26, the patent office said the trademark, registered in June 2016 by the go-kart service operator MariCar, was not widely recognised as an abbreviation of Nintendo’s blockbuster video game title “Mario Kart.”
MariCar let’s tourists drive their own Karts around the streets of Tokyo whilst donning some familiar looking costumes. You can even pay extra to have your own speaker system attached to the Kart.
This isn’t the only dealings Nintendo have had with MariCar. Nintendo are in the process of suing the Go-Kart company for copyright infringement and are currently seeking 10 million Yen in damages.