The Xbox One X might be the worlds most powerful console but this doesn’t worry Nintendo of America president Reggie Fils-Aime. In a recent interview with US news publication CNBC, Reggie says that Nintendo’s demographic is much wider than Microsoft’s and much more family friendly. He also added that his company’s approach is ultimately “winning.” Here’s what Reggie Fils-Aime had to say on the subject to CNBC.
“Our demographic is much wider. We want consumers from 5 to 95 playing our games. And by doing that we go down a path that makes our IP much more accessible. We’re much more family-friendly. We have a range of content for the most core gamer to a child who is wanting to get into gaming for the first time. So it’s a different approach for us, and that approach is winning.”