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Nintendo Says That Demand For The Switch Outpaced The Company’s Internal Estimates Globally

MCV recently received information from a representative at Nintendo UK about the company’s Switch sales plans. It turns out that, following the launch of the Nintendo Switch, the console’s actual demand surpassed Nintendo’s estimates globally. The Nintendo rep also says that Nintendo is forecasting a total of 10,000,000 Switch units that they will be shipping globally by the end of this fiscal year. Here’s what the Nintendo UK rep had to say:

“For Nintendo Switch, our initial plan for the fiscal year ended March 2017 was to ship two million units by the end of March, but we increased production which resulted in shipping 2.74 million units globally.

For products like Nintendo Switch, it takes time to procure parts and run production, so we perform demand estimates far in advance of launch. Actual demand following the launch of these products surpassed our estimates globally.

To take advantage of this favorable momentum, we will continue to bolster our manufacturing facilities and strive to increase production in preparation for the Christmas period, which has been factored into our forecast of shipping 10 million units globally by the end of this fiscal year.”


61 thoughts on “Nintendo Says That Demand For The Switch Outpaced The Company’s Internal Estimates Globally”

  1. King Kalas X3 {Greatness Awaits at Sony PlayStation 4; Awaiting Greatness on Nintendo Switch!}

    I hope that shipping number translates into customer sales.

        1. You will get one dude. I promise you. You will and don’t go and buy it at Walmart because they will charge you more, up to 500$ plus tax. They can rip people off very easily when it comes for them meeting there demands.

  2. Let’s say Nintendo has already sold something like 5 million Switches. That would mean another 5 million they would ship through the rest of the year. I guarantee if Nintendo were to snap their fingers, and 5 million Switch units hit the shelves across the globe, that those 5 million units would be sold out by the close of business that same day.

    With the insane library through the rest of 2017, 2 Sonic games, Pokken Tournament, Mario + Rabbids, Fire Emblem Warriors, Splatoon 2, Mario Odyssey and Xenoblade 2, Rocket League, FIFA, NBA2K18? The Switch is going to continue to sell out.

    2018 doesn’t look good for keeping Switches in stock either. Yoshi, Kirby, Fire Emblem (main series), Metroid Prime 4, Pokemon, PROBABLY Skyward Sword HD, and all the other third party games that will likely be announced over the next several months from 3rd parties? The Switch is going to keep selling like hotcakes at this rate. There’s no software shortage in sight. Anybody who claims there’s nothing to play on Switch right now, isn’t looking hard, or already owned every Indi game available for it. It’s a great system, and it’s only going to get better.

    Heck, Nintendo could drop 10 million units today, and they would be sold out again in like a week. I think the Switch will surpass Wii U lifetime sales within it’s first year, assuming Nintendo can get more than 13 million Switches on the shelf by March 2018, and I also bet that Switch will hit 2 million in sales in Japan, in less time that it took PS4 to hit 1 million in Japan. It’s already on pace to do both, just needs more systems on the shelves.

      1. Nobody. It’s called an educated guess. They’ve got nothing for Zelda, as BotW just came out, but considering they knocked out Windwaker and TP pretty close together, it’s safe to assume that Skyward Sword will be next. Not to mention the Joycons are perfect for the motion contols. 2+2=4.

    1. I don’t think they would want to release another Zelda so close to BotW. BotW can still keep selling well into 2018, specially with DLC Pack 2 dropping in December. If anything I think it’s more likely they will announce even more DLC for BotW in 2018.

      I would expect them to save a Skward Sword HD for 2019 when a new Zelda would still be too early in development, but BotW would be far enough away that they wouldn’t be eating away at it’s sales.

      1. I don’t think they will do any more DLC with BotW. They spent nearly 5 years on that game, and I think they’re ready to move on. I’m thinking if they do Skyward Sword HD, it would be a late summer, early fall title if it comes in 2018.

        If Nintendo is smart, they will do what they are doing with Yoshi, and use UE4 to develop the next Zelda game, possibly carrying over the physics engine that delayed BotW so darn long. It would really reduce their development cycle, as the physics engine is what drug that game through nearly 5 years of development.

        Honestly, BotW has only been available for 4 months, and it’s already sold around 4 million. Twilight Princess has about 10 million in sales and Ocarina of Time has close to 12.5 million. TP sales are combined from Wii, Gamecube and HD on WIi U. OOT sales are from the N64 and 3DS. In fact, BotW has sold more copies than Skyward Sword has already. It’s pretty safe to assume BotW will outsell every other Zelda title on their original consoles, and quite possibly even their cross console combined sales. I don’t think they have to worry too much about cutting into BotW sales, even if they release SSHD in late 2018. We’ll see.

      1. I don’t need to lower my expectations, as I don’t have a vested interest in whether or not Skyward Sword HD comes out at all, let alone in 2018.

        However, there were 2 years between the release of Skyward Sword and WWHD, 2.5 years between the release of WWHD and TPHD. If that type of schedule were to continue, we’d be looking at Sep 2018 for SSHD. It’s not like SSHD would be some huge title that requires a big show to announce. They could announce it in a Nintendo Direct early next year, and have it playable at E3 or something. BotW came one year after TPHD, I don’t think 1.5 years after BotW is out of the question for SSHD either. Fills the Switch Zelda gap without taking away resources from whatever is after BotW. I don’t think we’ll see another 4.5 year gap like SS and BotW had, maybe 3 years, so that’s a perfect release date for SSHD.

        Besides, the Joycons are too good of an opportunity to pass up with SSHD. Incorporating the HD rumble into dousing, allow for better precision in movements, and they can fix the glaring weaknesses of the constant text from Fi, letting you skip it, or cut back on it, not to mention following the BotW example of only one text box ever, for items collected and other such nuanced improvements.

        1. My comment was not about Skyward Sword. It was about the Switch selling those numbers you mentioned. It’s possible, yes, but certainly not a given. And I didn’t say you had a vested interest. Unless you own stock in Nintendo or are employed by them, no one is going to be majorly affected if they don’t have record sales.

    2. I wouldn’t bet on them releasing SS HD, as that game wasn’t quite as well received as other entries. I too think more DLC for BOTW is more likely.

        1. King Kalas X3 {Greatness Awaits at Sony PlayStation 4; Awaiting Greatness on Nintendo Switch!}

          James Franco is pretty good in comedies. Too bad they didn’t let him play Harry as more of a crazy person. His Green Goblin was way too mad & way too serious. Least Willem Dafoe did a great job as Green Goblin.

      1. They are definitely flying high in this post. The delusions of grandeur are strong today. I got a chuckle out of “Insane library” of games.

      2. There is nothing fanboyish about a statem not like that. I game on all the consoles and PC.

        Switch sold 2.74 million at launch. It’s only more popular now, and yes, if suddenly 5 million Switch units were available, they would be sold out once again pretty quickly. I wasn’t being literal when I said overnight. It’s not hard to take my comment in context and extrapolate from that, what I was implying. But you thought you were being clever with your rhetort that you probably spent all day thinking up by claiming I am a fanboy. Nice try.

        1. King Kalas X3 {Greatness Awaits at Sony PlayStation 4; Awaiting Greatness on Nintendo Switch!}

          What? lol Nothing in that comment of yours even remotely hinted at you not being literal. Sounds like an outright claim to me. I hate using this because Brandy would use it against me in the past but that’s some very impressive spinning right there, bub. *claps* Seriously, bravo. It gave me a good laugh.

      3. Shadow Vegeta: It’s entirely within the realm of possibility that Switch sells more units in a year than Wii U sold in its entire life. It’s definitely on pace, and demand hasn’t slowed down. These unprecedented sales numbers are coming at a time of the year where consoles don’t traditionally sell wel. This system could easily hit 6-7 million in sales before the Holidays, and the Holidays will only cause further sales. Once again, I don’t care if it does or not, I have no vested interest in that either, but it’s merely and observation and estimation of popularity of the console.

        As for Japan? It took PS4 45 some odd weeks to hit 1 million sales. Switch did it in 17 weeks. People are still waiting in lines just to enter the “lottery” for Switch consoles. It’s even more likely that Switch has 2 million in sales in less than 45 weeks in Japan than outselling the Wii U lifetime totals in one year.

        These are not hard observations to make.

      4. Jaded Drybones:
        I said an insane library of games coming for the rest of 2017.

        PokkenTournament DX, Mario + Rabbids, Sonic Mania, Sonic Forces, Fire Emblem Warriors, Splatoon 2, Mario Odyssey, Xenoblade Chronicles 2, Rocket League, NBA2K18, FIFA and a whole bunch of other indi titles and third party titles on top of all that.

        Not all of those games are my cup of tea, but if that’s not an insane list of games coming over a 5 month period, I’d love to hear what other 5 month period you think has had a better lineup of games for whatever console you choose.

      5. I did not take your comment out of context, I responded accordingly to what you said. Quoting you: “I guarantee if Nintendo were to snap their fingers, and 5 million Switch units hit the shelves across the globe, that those 5 million units would be sold out by the close of business that same day.”
        There is nothing to be taken out of context, it seems pretty clear to me what you meant to say, and that you were being serious about it. Nothing in your comment implies you were not being literal, so please don’t try spinning your words on me now. If in retrospect, you realized that your statement seems extremely unrealistic, that’s not me taking your comment out of context. It’s you speaking without thinking.
        And well, if coming into the comments section and replying as soon as I see your comment counts as “thinking all day”, sure, so be it, haha. Though, I’m sorry to break it to you, but it didn’t take me longer than 10 seconds to figure out that you do very much seem like a fanboy with the nonsense you write in your comments. Whether or not you “game on all platforms” does not change any of that.

        But to come back to your initial comment, I don’t think you comprehend how much of a huge number 5 million actually is. If Nintendo stocked 5 million consoles right now, it is very unlikely they would not sell out “pretty quickly”. And no, 10 million units would not sell out in a week either.
        The Switch is popular, yes, but it would still be nice if we could stay somewhat realistic, haha. I’m sorry to say, but the delusion in your comments is kinda off the charts, no matter how I look at it.

    1. You are a moron. There’s no sugar coating it. You might want to take some classes or read some books on the basics of business and sales. There is nothing artificial about any of this. The demand was higher than expected, and they are scrambling to fix it. This kind of thing happens nearly every Christmas with one toy or another. Nobody thought that back in the day Tickle me Elmo was purposely being held back to increase demand for it. Yet somehow Nintendo does this, and there is literally nothing historically that would justify the accusation.

      DS and Wii were hard to find and became the 2nd and third best selling consoles of all time. There was nothing artificial about the shortage for Wii. Same thing here. And if you try to point to the NES Mini, you haven’t been paying attention. That system was never meant to be produced permanently, or at the higher than initially ordered quantity. Nintendo even decided to break their original plan and have more produced. If they were purposely holding back for demand, they wouldn’t have done that. Seriously, go pick up some books.

      1. “DS and Wii were hard to find and became the 2nd and third best selling consoles of all time. There was nothing artificial about the shortage for Wii. Same thing here.”

        The DS four iterations to sell as many units as it did. The Wii marketed to a demographic outside of the typical gaming demo and was $150 cheaper than the next cheapest option in consoles. You could literally buy a DS and Wii at the time for the price of the Xbox 360. The Switch is not the cheapest option now.

        The DS also had fewer software sales than the Wii, the Wii had fewer software sales than the PS3, and the Xbox 360 had more software sales than all of them. It was the only generation where hardware sales and software sales had an inverse relationship. They don’t need a Wii now, they need a PS3 or Xbox 360 or ideally a PS2.

        “And if you try to point to the NES Mini, you haven?t been paying attention. That system was never meant to be produced permanently, or at the higher than initially ordered quantity. Nintendo even decided to break their original plan and have more produced. If they were purposely holding back for demand, they wouldn?t have done that.”

        I feel like you made your own counterpoint. It doesn’t matter if they were meant to be produced permanently, the fact is that the demand for the systems was clear and they chose not to produce enough to meet demand. That’s why there was so much histeria around them. It would have been the most bought Christmas present that holiday season yet people barely got a hold of them.

        That being said, I can understand if they weren’t expecting it to be that popular but they better have produced more than enough SNES Minis now that they know better.

        Btw, I’m expecting that the SNES classic will have the same hardware inside it that the NES Classic used. They could have had both selling simultaneous and made larger orders so that unit prices would be lower and they can make a larger profit.

        “Seriously, go pick up some books.”

        Do you have any recommendations for him?

      2. sonicgalaxy27 No, I don’t have to be, but I chose to, because of how ridiculous this line of thought is, and has been, as of late.

        shadowvegeta Not all opinions are good, (Like a certain German Dictator’s opinions) and when an opinion is based on something completely false, it can be called out for being wrong. I am of the opinion that if you don’t take the time to research anything that you are claiming to have a stance or opinion on, that you are indeed a moron. Really? Yes. And no, I don’t need to grow up. People need to research before they start spreading diarrhea of the mouth in forums, with nothing to back up their claims/statements.

        myownfriend You missed my point entirely about Wii and DS. It doesn’t mifatter how many games they sold, or how long it took for DS to sell nearly 150 million units, or how many versions of it were required. The point is that they were some of the best selling consoles of all time, and the Wii also faced similar shortages, but neither required Nintendo to do any sort of “trickery” of creating false demand.
        As for the NES mini, it wasn’t Nintendo’s plan to create a media frenzy over the NES Mini. It was meant to be a limited production novelty. That’s the media’s fault, Nintendo doesn’t force the news organizations to report that stuff. Again, if Nintendo’s goal was to create a frenzy with short supply, then flood the market after there is a frenzy, why haven’t they released 30 million units of NES mini? Easy answer. They had no intention of doing that. It’s painfully clear that they aren’t creating artificial demand with short supply only to capitalize on it and make a killing when they release it in bulk. They clearly missed that last, and crucial step, in their “devious plan.”

        The SNES Mini is the same as the NES Mini. Yes, they know it’s going to be popular, but they’ve made it very clear that they have NO intention to produce models after 2017, so this is going to be all we get, and once again, that “final step in the plan” won’t happen, because they aren’t creating artificial demand to make loads of money later. They will sell what they sell and leave it at that. It’s what they do, for whatever reason. I don’t pretend to know WHY they don’t just keep making NES Mini, plan to keep making SNES Mini after 2017, or why they stop making Amiibo after a while.

        Books: Supply Chain Transformation: Building and Executing an Integrated Supply Chain Strategy
        Manufacturing Best Practices: Optimizing Productivity and Product Quality

        1. King Kalas X3 {Greatness Awaits at Sony PlayStation 4; Awaiting Greatness on Nintendo Switch!}

          I got the perfect clip for that last part!

      3. I think you are right.

        It makes no sense to keep holding back supply. I can maybe see the reason for it one time, but consistently for different consoles, it makes sense.
        (The way it would work could be the Nes mini and Snes mini, as I assume pre orders have flown off quicker because of the Nes).
        But for the Switch, no. It potentially is much worse, because people will opt for alternate consoles. Especially for Christmas time, (think about parents).

      4. Nintendo never meets demand. They either don’t want to, or don’t care. It’s a scientific fact. Observable, measurable, repeatable. This would be the first time they even claim to be trying to fix it instead of having Reggie tell everyone to go fuck themselves.

        Every other company would saturate the market to sell a product until everyone owns two, then try to sell them a third one. Nintendo always makes it impossible to get even one of their products. it’s clearly by choice.

    2. King Kalas X3 {Greatness Awaits at Sony PlayStation 4; Awaiting Greatness on Nintendo Switch!}

      But Nintendo would NEVER do that! They are beyond such shady tactics! /s They can stay in denial all they want but all companies do it. Nintendo will NEVER be the exception.

      1. So according to you, this is what Nintendo does.
        1: Make new product
        2: Limit production so people start mumbling about product
        3: Media picks up story, a firestorm brews, and suddenly everybody wants the unavailable product
        4: Nintendo releases product in mass quantities, and rakes in the dough.

        That about sum it up? Ok, so let me explain why that’s stupid, and it’s stupid to think that’s what is happening here.

        1: These products are popular. Period. It’s no different than Apple products. They are popular because of the Nintendo name. Nintendo may underestimate just how popular these things may be, but then again, they never would have thought the Wii U would only sell 13 million units in it’s lifetime, while the Switch looks like it will sell more than that in one year. They can’t always accurately predict how popular something would be.

        2: If Nintendo does this, why haven’t they done step 4? Why isn’t there a huge shipment of NES Minis on the way? Why did they stop producing it? Oh, right. Because it was never meant to be produced for that long, and they OBVIOUSLY weren’t creating an artificial frenzy to drum up interest to sell more later, and the thing was popular before it became a news story.

        3: Popular toys/gadgets are ALWAYS hard to find. Every Christmas, there is some hot toy that nobody can get their hands on. Heck, they made a silly movie about that kind of thing. (Jingle all the Way) Companies that make those super popular toys, never know if that toy is going to be “IT” that year.

        4: Nintendo is competing for components with Apple’s iPhone 8, that’s not helping the situation. Nintendo planned on manufacturing 10 million Switch units by the end of the fiscal year. That’s fairly bold, considering the Wii U barely sold more than that in nearly 5 years. And it took them what? A few weeks to decide to ramp that up to 20 million? Hardly purposely creating a shortage. They had NO IDEA they would sell 2.74 million Switches practically overnight.

        If this, along with multiple statements from Nintendo doesn’t convince you, I have nothing for you, except some books to read, and a foil hat you can wear in the mean time.

        1. King Kalas X3 {Greatness Awaits at Sony PlayStation 4; Awaiting Greatness on Nintendo Switch!}

          Every company does it with a brand new product. Nintendo is not the exception as they are a company, too. Hell! They even told us right to our faces that they’d limit the stock for Switch for March to around 2m & would increase it if demand was high enough months in advance before release. Just because they aren’t intentionally doing it NOW doesn’t mean they didn’t do it back then. Also, just because they didn’t know it would sell more than what they stocked doesn’t change it the fact they did limit it.

      2. Of course you can’t expect Nintendo to be an exception.
        But they wouldn’t do it with the Switch anyway since it simply doesn’t make sense.

        A new gaming console needs to sell ASAP because the real money lies in selling games and you can’t sell games if the people do not have the consoles. Additionally third party publishers are also looking at install bases when deciding the consoles they want to develop for.
        Having a big install base asap is just favorable.
        Besides demand being obviously high enough anyway…

        And when it comes to the nes mini, it is like Jay Garvens wrote.
        Here they could potentially profit from creating artifical demand, but they never did anything to actually profit from it in the end, so that is obviously not what they were trying to do.

      3. Then explain, Jay, why amiibo are almost 4 years old and yet certain figures such as Wii Fit Trainer and Pit have NEVER gotten restocks despite numerous people making it known they want/still need them. I was lucky enough to have a friend bring me a Pit from Germany as payment for getting him to and from the airport; NEVER seen Pit in stores here in the States. At this point, especially, there is nothing stopping Nintendo from releasing a new batch of those figures, and yet they don’t seem to be.

        Maybe Nintendo has grossly underestimated the market this time; coming off of the low-selling Wii U, they didn’t want to risk too much with the Switch in case it flopped like their previous console (fortunately, it’s far from flopping), it made sense. However, Nintendo has a proven history of not meeting demand despite being very capable of doing so, and having years to do it and not acting on it doesn’t help them. They’d be wise not to replicate this practice with the SNES Classic; if they glance at the data and initial preorders, that should be enough of a clue of what NOT to do.

        1. King Kalas X3 {Greatness Awaits at Sony PlayStation 4; Awaiting Greatness on Nintendo Switch!}

          Hell! I want the Smash amiibo of Meta Knight yet all I ever freaking see is the bland looking Kirby amiibo of Meta Knight. Same with Rosalina, too! I don’t want those bland versions of Meta Knight & Rosalina! Still haven’t seen a fucking restock of the Majora’s Mask Link, Skyward Sword Link, & Twilight Princess Link amiibo at the stores they are exclusive at. Apparently NIntendo didn’t learn what happened the last time an amiibo was exclusive to one little store… *annoyed growl* Okay. I’m fine now…. *right eye twitch*

    3. Is not it clear that Nintendo cannot meet demand right now because they are battling with other companies to get parts? There was even a post about it on this same site.

      1. And their excuse for Amiibo’s in the US?
        And the NES mini?
        The Super NES Mini?
        And every fucking thing they sell that is not Mario or Peach?

        They always have excused. It’s old and we don’t want to hear them anymore. Nintendo is taking advantage of a customer base who is angry because we can’t give them our fucking money.

        Someday Nintendo will wake up to find Everyone gone.

        Not soon. probably not for a long time. But Someday!!

      2. Jaded_Drybones
        You say Nintendo is taking advantage of their customer base, but what exactly is that advantage supposed to be? There is no advantage in not producing enough Switch consoles that Nintendo could use. For NES mini there is potentially an advantage, but they never utalized that by ending production. Only with Amiibo you might be right.

        Also, Nintendo is producing 10Million Switches for the first 7 months after release, that is not even a low number, lower than demand, but not low.

      3. King Kalas:
        2 million + units for the launch month (that doesn’t mean there won’t be more produced after, it’s literally ONLY the initial shipment)
        Is actually a pretty good number of consoles.
        Normally, it would take a full month or longer to sell through that, unless it’s insanely popular, which they are never going to ASSUME in their estimates.

        They went as far as sending an extra shipment by plane, to expedite those systems being able to be sold, and that sold out nearly instantly as well. They have been doing everything possible to catch up, but component shortages are impeding that, so they can only do so much.

        Jaded Drybones:
        How have they taken advantage? They would be taking advantage IF they created artificial demand, and only after people were begging for this stuff, they would release the product, and maybe even raise its price.

        That’s not what they do. They make limited amounts of anything that isn’t a game or a full fledged gaming console (not novelties like NES mini) so of course Amiibo and other things only get produced so much. It’s not taking advantage of anybody. In fact, it really only costs them money, so I’m not sure why they don’t just keep producing those things, but I don’t sit in corporate meetings with them so I can’t explain the logic.

        You can be mad and bitter that they don’t make 10,000,000 NES Mini consoles or 50,000,000 of whatever amiibo you like, but that hardly translates to “taking advantage” of their consumer base.

  3. Well, this is there only opportunity for them to make the Nintendo Switch last for a very long time. I hope the company have more surprises for the future of the console for there establishment. It’s gonna be alot of switches once it sell to a million.

    1. Nintendo First Order Commander Quadraxis

      ||The Church of Sasori surrendered to me a while ago, the rest will fall as well, it’s inevitable…||

  4. They need loads more out now especially with Mario at end of year, don’t forget xeno 2, fire emblem, obvs splatoon 2 now, lots of eshop games… I don’t really want to say Marioxrabbids lol

  5. Pingback: Nintendo Switch, domanda più alta delle aspettative: le contromisure della Grande N -

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