MCV recently received information from a representative at Nintendo UK about the company’s Switch sales plans. It turns out that, following the launch of the Nintendo Switch, the console’s actual demand surpassed Nintendo’s estimates globally. The Nintendo rep also says that Nintendo is forecasting a total of 10,000,000 Switch units that they will be shipping globally by the end of this fiscal year. Here’s what the Nintendo UK rep had to say:
“For Nintendo Switch, our initial plan for the fiscal year ended March 2017 was to ship two million units by the end of March, but we increased production which resulted in shipping 2.74 million units globally.
For products like Nintendo Switch, it takes time to procure parts and run production, so we perform demand estimates far in advance of launch. Actual demand following the launch of these products surpassed our estimates globally.
To take advantage of this favorable momentum, we will continue to bolster our manufacturing facilities and strive to increase production in preparation for the Christmas period, which has been factored into our forecast of shipping 10 million units globally by the end of this fiscal year.”