Rolling Stone recently got to interview Jordan Amaro, a game designer at Nintendo’s flagship studio in Kyoto, and Amaro shed some light on why Nintendo sometimes restricts us on how we get to play their games. Amaro is one of the game designers behind the immensely popular Splatoon 2 on Nintendo Switch and when asked why we don’t get to choose when we play Salmon Run, he had this to say:
Rolling Stone: “With Splatoon 2, there definitely are people who want to know why they can’t play the Salmon Run mode all the time.”
Jordan Amaro: “I’m not allowed to speak on it, because I’m not the game director. What I can say, and what I think can be said, is that there are lots of reasons. You have to trust us that if you could play Salmon Run online anytime, that would result in a worse experience for you and everybody.”
When speaking about the thinking behind the rotation of levels, Amaro touched on the culture in Japan as one of the main factors behind their reasoning:
“In Splatoon, the maps rotate every couple of hours. And the modes change. “I bought this game. Why can’t I just enjoy this game the way I want?” That’s not how we think here. Yes, you did buy the game. But we made this game. And we’re pretty confident about how this game should be enjoyed. If you stick with us, and if you get past your initial resistance, you’re going to have the time of your life with this game. You’re really going to love it.
“You’ve probably heard Sheena Iyengar’s TED talk, in which she went to a restaurant in Japan and tried to order sugar in her green tea. The people at the cafe said, “One does not put sugar in green tea,” and then, “We don’t have sugar.” But when she ordered coffee instead, it did come with sugar! In Japan, there’s a sense of, “We’re making this thing for you, and this is how we think this thing is better enjoyed.”
You can read the full interview here.