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Nintendo Reportedly Spent An Estimated $4.5m On TV Ads In August

Nintendo is continuing to vigorously push its products as it is estimated that the house of Mario spent a hefty amount of money in August on TV ads in the US. $4.5 million is reportedly how much Nintendo splashed out on TV ads last month which, according to iSpot.tv, is more than Xbox and Playstation. Playstation campaigns amounted to a total estimated figure of $2.5m and Xbox at $1.5m.

Nintendo, understandably, spent a good chunk of their budget on promoting the ‘New, Sleek Look’ 2DS XL. In total, 14 commercials were aired over 1,600 times last month,¬†racking up 230.6 million impressions. It won’t be a huge surprise if Nintendo spends heavy again this month leading up to the Holiday period as more big releases like Super Mario Odessey launch on the Nintendo Switch in October.

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6 comments

  1. King Kalas X3 {I only buy exclusives that interest me on Switch. For everything else that interests me, there is PS4.} says:

    When you’re system is at over 60m sold, you’d spend less money on advertising, too, so no big surprise there.

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