Sonic is getting his very own movie in 2019 and Comic Book recently managed to catch up with Ivo Gerscovich, who is the chief brand officer for Sonic the Hedgehog, as well as senior vice president for SEGA of America. Gerscovich was questioned about the movi, amongst other things, and said that the company realised the Sonic brand needed to be treated the right way, so the movie was a step forward.
Why do you think it’s taken so long for Sonic the Hedgehog to hit the big screen? Was SEGA just waiting for the proper opportunity to bring him?
Yes, we believed strongly that the Sonic brand needed to be treated in the right way. Having the opportunity to work with such an amazingly talented production team with such a strong track record (like the Fast and the Furious films and the Deadpool movie) made the decision an exciting one for SEGA to take.