Kotaku has published a lengthy but informative interview with Damon Baker, Nintendo of America’s senior manager of publisher and developer relations. One thing that Baker touches on is the fact that the Nintendo Switch eShop was initially built as a place to go to straight away to buy a game you already knew you wanted. Now Nintendo knows that’s not the only reason people visit it as they want to learn more details about the vast number of games on offer. They are looking to continue to make changes to the eShop to reflect that.
“I mean, full transparency, the eShop was always intended to be a transactional destination, versus a merchandising destination. From the very beginning. But as we’ve populated it with more and more content, I mean, it’s our responsibility to acknowledge that and help find ways to improve visibility and discoverability both on device and off-device. So I think the fact that the company is listening to that, that there are steps being taken—and that’s been in motion already.”
“In the eShop, on top of the news channel improvements there, being able to add areas like Games On Sale and Best-Sellers List, these other ways of categorizing titles that our partners can take advantage of. But there will be continued improvements on that as well, to make sure that we can ensure that our consumers and our fans can actually find the content that is relevant to them.”