UK news site The Guardian has published an interview with Shinya Takahashi, Nintendo’s General Manager of development. The interview mainly discusses Nintendo’s recently launched Labo concept which comes out this Friday in the United Kingdom. During the interview Takahashi told the publication that Nintendo is not consciously trying to innovate, but they are intent on making people happy with their products.
“People always ask us whether we take risks on purpose. But to us, we don’t really take risks – we just keep trying new things,” said Takahashi last week. Although he has enormous responsibility at Nintendo, he is not a stereotypically stern Japanese executive. His face is warm and affable, his hair slightly scruffy; he is quick to chuckle over both our questions and his own answers. “The thinking that guides us is: what can we do to pleasantly surprise players? It’s not that we’re consciously trying to innovate; we’re trying to find ways to make people happy. The result is that we come up with things other people have not done.”