During a recent Famitsu interview about Starlink: Battle for Atlas, Ubisoft producer Matthew Rose gave some insight regarding the idea behind adding Star Fox characters to the Nintendo Switch version of the upcoming game. According to Rose, Nintendo of America president Reggie Fils-Aimé had a lot to do with the collaboration. A translation of an excerpt from the interview is as follows:
During a small-scale closed-doors demo event last year, Reggie was present and happened to see the game. Reggie was the one who noticed the possibilities the game could bring, and invited the Starlink developers to present the game to Miyamoto and the Star Fox development team. This was what led to the collaboration.