Nintendo has a looming task ahead of them to shift 20 million Nintendo Switch consoles on the back of Pokemon: Let’s GO, Pikachu and Eevee! and Super Smash Bros Ultimate. Nintendo of America president Reggie Fils-Aime says he is confident the company will achieve this target while industry analyst Michael Patcher isn’t so sure.
Nintendo set this challenge for itself in spring, announcing it would sell 20 million units of the Switch in fiscal 2018; a lofty number considering it shipped 15 million over the previous 12 months. Through the first half of the fiscal year, 5 million Switch consoles were sold, meaning Nintendo will have to move 15 million in six months.Forbes
We’re feeling confident in our momentum and it’s not just a stellar launch of Pokémon, it’s not just what appears to be a stellar launch for Super Smash Bros. Ultimate. That Black Friday through Cyber Monday time frame was critically important to us, the remaining shopping days now through Christmas are critically important to us. More days right after Christmas as consumers receive gift cards or take unwanted gifts and monetize into things like Nintendo Switch are important to us. So, this is going to be an ongoing effort to make sure that we drive our business forward through the balance of this holiday season but also the first calendar quarter as well.Reggie Fils-Aime
“The share price tells you that the market doesn’t expect them to hit 20 million,” Pachter says. “However, if they sell 15 million per year, they’re in good shape and they shouldn’t see a disruption in their momentum.”Industry analyst – Micheal Pachter