Nintendo

Venture Beat: Nintendo Received Almost 1.2 Billion TV Ad Impressions In November

Venture Beat and iSpot.tv have new data on video gaming TV advertising, including the top 5 most-seen gaming industry TV advertisers. This data is for the month of November, which includes the start of the holiday season. With the holiday season now here, Microsoft, Sony and Nintendo have been advertising their hardware more than ever. However, the top 5 chart has not changed in the past month. Sony is #1, Nintendo is #2 and Microsoft is  #3.

According to VentureBeat, Nintendo spent “nearly $20.4 million on 19 spots which ran over 7,500 times, resulting in almost 1.2 billion TV ad impressions. The largest share of the spend ($5.8 million), was on the latest edition to the Pokemon franchise, new Nintendo Switch games ‘Pokemon: Let’s Go, Pikachu! And Pokemon: Let’s Go, Eevee!’ The brand took a holistic approach with these ads, prioritizing networks like Adult Swim, Nick, and Comedy Central, while airing during shows such as SpongeBob SquarePants, South Park, and The Loud House”.

Source

Advertisements

4 comments

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s