Venture Beat and iSpot.tv have new data on video gaming TV advertising, including the top 5 most-seen gaming industry TV advertisers. This data is for the month of November, which includes the start of the holiday season. With the holiday season now here, Microsoft, Sony and Nintendo have been advertising their hardware more than ever. However, the top 5 chart has not changed in the past month. Sony is #1, Nintendo is #2 and Microsoft is #3.
According to VentureBeat, Nintendo spent “nearly $20.4 million on 19 spots which ran over 7,500 times, resulting in almost 1.2 billion TV ad impressions. The largest share of the spend ($5.8 million), was on the latest edition to the Pokemon franchise, new Nintendo Switch games ‘Pokemon: Let’s Go, Pikachu! And Pokemon: Let’s Go, Eevee!’ The brand took a holistic approach with these ads, prioritizing networks like Adult Swim, Nick, and Comedy Central, while airing during shows such as SpongeBob SquarePants, South Park, and The Loud House”.