SEGA Teams With Jakks As Toy Partner For Sonic, Reveal At New York Toy Fair 2019

SEGA has announced today that its partnered with famous brand Jakks Pacific for a new range of toys based on the Sonic the Hedgehog brand. Presumably some of these could be based on the upcoming Sonic the Hedgehog movie. The full range will be unveiled at this year’s New York Toy Fair which takes place between the 16th- 19th of February.

JAKKS will be showcasing its line of Sonic the Hedgehog action figures, playsets, plush, collectibles and novelty items.  One item fans will speed to the store for is the Pinball Track Set.  This set brings the iconic videogame to life with its customizable track.  Fans simply pull the pinball launcher and shoot the Sonic Spheres through the loops and turns.  The set comes with an exclusive Sonic Sphere and removable figure.

“We are incredibly excited to work with SEGA of America to bring this iconic property and character to life,” said Craig Drobis, SVP Marketing, JAKKS Pacific. “The JAKKS line of toys, role-play, and dress-up extends the ‘Sonic’ experience from screen-time to play-time.”

“As a best-in-class toy company that possesses an exemplary track record with legendary brands in the gaming space, it made perfect sense for us to enter into a partnership with JAKKS Pacific,” said Anoulay Tsai, Licensing Director, SEGA of America. “This is a great step forward for Sonic the Hedgehog as we endeavor to break barriers at the speed of sound in toys!”

The global launch (except Asia) of Sonic the Hedgehog toys will be available at retail this Fall for fans ages three and older with prices starting at $4.99.


    1. Depends on what the pinball machine looks like. It might look better than the movie, like how dare devil Dan plush looked like an actual squirrel, but the movie sucked

Leave a Reply

%d bloggers like this: