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US: Nintendo Teams Up With Frito-Lay

Nintendo is teaming up with Frito-Lay to add superstar characters from some of its hit Nintendo Switch games to the in-store packaging of various Frito-Lay Variety Packs. Starting on March 25 and running through May 19, the spring promotion will include package art featuring the three characters Mario, Luigi and Yoshi from various Nintendo Switch games like New Super Mario Bros. U DeluxeSuper Mario PartyMario Kart 8 DeluxeMario Tennis Aces and Yoshi’s Crafted World. Like Frito-Lay Variety Packs, all of these Nintendo Switch games are fun for families to enjoy together.

Fans who purchase the specially marked Frito-Lay Variety Packs will also have the chance to win a Nintendo Switch system and three Nintendo Switch games selected by Frito-Lay*. Frito-Lay Variety Packs are giving away these Nintendo Switch prize packs every hour between March 25 and May 19, so there are plenty of opportunities to win. Participants just have to look for the unique code on each specially marked package and enter the code at for a chance to win.

“This partnership with Frito-Lay Variety Packs is another way for us to expand the Nintendo brand and bring it directly to families,” said Doug Bowser, Nintendo of America’s Senior Vice President of Sales and Marketing. “Mario and Frito-Lay Variety Packs are a great fit, as both are loved by people of all ages.”

This year will see a lineup of new Nintendo Switch games, starting with the new platforming adventure Yoshi’s Crafted World on March 29. Other notable upcoming releases include Super Mario Maker 2 in June and major updates to Super Smash Bros. Ultimate. The games featured in the promotion with Frito-Lay Variety Packs like New Super Mario Bros. U Deluxe, Mario Kart 8 Deluxe and Mario Tennis Aces are currently available in stores and digitally in Nintendo eShop on Nintendo Switch. For more information about Nintendo Switch, visit

Source: Nintendo of America

8 thoughts on “US: Nintendo Teams Up With Frito-Lay”

  1. I love crisps, but they are one of the highest calorie foods you can eat with around 500+ kcal per 100g.
    This is Nintendo supporting unhealthy food again.
    The government are obviously doing loads ( but not enough ) to get kids eating more fruit and veg.
    There’s this ad over here at the moment which looks a bit far fetched, but as a kid you could sort of get the jist.
    Why not, for example if you were a kid and walking round the supermarket with your parent and in the fruit and veg isle and they had something like apples that were labelled ‘Yoshi Apples’ with a cool yoshi on the packaging kids might be “ I want some of them”.
    That would be a cool move from Nintendo if it was possible.
    Dk bananas etc,etc.

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