A recent press release has been published on Business Wire from Reputation Institute highlighting the most reputable companies in the United States of America. The companies U.S. RepTrak 100 “is considered the de facto annual ranking of corporate reputation in the U.S.” It is an interesting list in itself, but what’s also great about the list is that Nintendo is placed in ninth place and is the only video game company placed within the top ten in 2019.
The study by Reputation Institute, a data insights technology company and provider of reputation measurement and management services, assessed the reputation of more than 2,200 companies in the U.S. The precedent-setting undertaking included over 167,000 individual ratings and was conducted in January-February 2019.
“Netflix’s achievement, jumping 23 spots to first place in a single year, is unprecedented,” said Reputation Institute Chief Reputation Officer Stephen Hahn-Griffiths. “Increasing the power of its brand globally, innovating as a content creator, exhibiting corporate responsibility, and taking decisive action on important issues all contributed to the company’s giant leap and #1 ranking.
“2019 is a year of significant change,” Hahn-Griffiths said. “Only two companies who made last year’s top 10 repeated this year. So welcome to ‘reputation judgment day,’ when companies are scrutinized on all aspects of their organization’s ethics, leadership, values, and beyond. There really is no longer anywhere to hide.”
The top 10 companies in the 2019 U.S. RepTrak 100 are:
- Netflix (NASDAQ: NFLX)
- Hershey (NYSE: HSY)
- Whirlpool (NYSE: WHR)
- McCormick & Company (NYSE: MKC)
- Barnes & Noble (NYSE: BKS)
- Hasbro (NASDAQ: HAS)
- Costco Wholesale (NASDAQ: COST)
- Nintendo (OTCMKTS: NYDOY)
- The LEGO Group