Nintendo

The LEGO Group and Nintendo partner to take brick-building to a new level

 

lego_mario

The LEGO Group announced a partnership with Nintendo that will change the way people interact with Super Mario in the physical world and engage in LEGO® experiences.

Both companies share a passion for innovation and play and their collaboration has led to a reimagination of the LEGO building experience, enabling an entirely new way to play inspired by the beloved video game icon, Super Mario.

Neither a video game nor a traditional LEGO brick-based set, LEGO® Super Mario™ is a new product line that features an interactive LEGO Mario figure who collects coins in real-life game levels created with LEGO bricks. The new line will let kids experience the playful world of Super Mario like never before. Super Mario will be brought to life in the physical LEGO world and new levels of challenge and styles of play will be part of the iconic LEGO experience enjoyed by generations.

The news was also shared in a video posted by the LEGO Group and Nintendo earlier today (https://youtu.be/Fq3hw4imZ3g).

The video, which hints at what fans can expect when LEGO Super Mario launches later this year, shows a player using an interactive Mario figure to collect coins in a real-life game level that has been created with LEGO bricks.

“We are very excited to bring Mario into the physical world through interactive and social LEGO play,” said Julia Goldin, Chief Marketing Officer, EVP of the LEGO Group. “With this experience we will help millions of kids with love for Mario to engage and play in a completely new way, where they are in control of creating and playing games with their favourite character. By seamlessly incorporating the latest digital technology, LEGO Super Mario is a highly social, interactive and collaborative experience for kids.”

“I have always liked LEGO products and how they help children use their imagination to play,” said Takashi Tezuka, Executive Officer and Game Producer of Nintendo Co., Ltd. “The new product we created together with the LEGO Group seeks to combine two different styles of play – one where you freely build the world of Mario and the other where you play with Mario in the very world that you have created.”

LEGO® Super Mario™ will launch later this year, and more information will be made available in the future.

www.LEGO.com/supermario

Source: Nintendo of America

20 comments

    1. Yeah, I’m not sure if there’s a game associated with it, or if it’s just the fun of pressing buttons and getting sound effects.

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  1. Dang it, this isn’t what I wanted. This is barely even LEGO. Thought this was what I had been hoping for throughout my childhood. Guess I was wrong…

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    1. Same. I wanted a LEGO version or Mario and this ain’t it chief. Definitely passing on this, I hope enough people complain and it becomes a sonic the hedgehog movie situation where they fix it before release lol.

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      1. I’d still disagree. I mean, aside from the player seeing Mario grab the P-Balloon, so they know beforehand that it isn’t fat, only the lower half of his sprite inflates, whereas this “lego” gives him that “tube of toothpaste” physique.

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  2. I was excited for this and it’s just an ugly set with a gimmicky sensor thing in an awful Mario thing. What a disappointment. A traditional set would’ve been better, this just looks pointless. I buy Legos to build and create, not to play with a digital timer and what I assume is a sensor/scanner to read the toys. It doesn’t even give me a board game vibe, it just looks like you jump him around “for fun”, which it isn’t.

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