Nintendo Nintendo Switch

Doug Bowser says their release schedule was impacted “some” by the pandemic, especially “during the earlier days”

Although the Polygon interview with Nintendo of America president Doug Bowser contained a lot of lengthy but vague answers, sometimes non-answers, he did talk about a topic that had not really been discussed much by Nintendo of America. They talked about how much the ongoing coronavirus pandemic impacted their release schedule.

Nintendo of Japan’s comments about it, usually during financial briefings, have been the same: “no delays so far, but we’re monitoring the situation just in case because delays could still happen”. According to Doug Bowser, there actually had been some delays, “especially during the earlier days” of the pandemic. His comments about the matter can be seen in full down below.

It was impacted some, especially during the earlier days, as we were sorting through what was going to happen with retailers, how consumers were going to be consuming content in terms of media content — where were they going to get their news, their entertainment — because that was going to force us to potentially pivot some of the marketing side.

Obviously, my responsibilities are for Nintendo of America, which is much more of a sales and marketing function. We were in close contact with our parent company in Japan, understanding any possible impacts on dev cycles, and if that would alter at all our release schedules. As we watch that, and as there may have been slight changes in dates, then we’re trying to react with understanding what parts of our evergreen catalog could we insert and drive to continue to keep the momentum that we have been seeing as we went into the period.

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3 comments

  1. If I remember correctly by datamine, and inside sources orgami king was planned to be released way before its release date, and 3d world port was supposed to be released around the same time as the 3d collection I’m pretty sure more nintendo games have also been effected by it too, hopefully we can see some of them by 2021.

  2. Uuum forgive me comment, however would that include 3ds games?? I know everyone’s moved on to the switch by now…..but back then 3DS games were still being released. Just my thoughts.

    Hope everyone has a good holiday season.

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