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Overwatch 2 VP says he’s interested in exploring brand collaborations like Fortnite has done

Game Informer has published an interview with Overwatch’s Vice President, Jon Spector, which centres around Overwatch 2 which is set to launch next month as a free-to-play game. Mr. Spector was asked about whether they would be open to collaborations like Fortnite has done with a number of key franchises such as Marvel, Naruto, Tomb Raider etc. He said that he has been impressed with some of the collaborations in Epic’s popular free-to-play game Fortnite and says that they are open to doing collaborations with brands etc if they feel “like a great fit for the Overwatch franchise.”  Overwatch 2 launches on Nintendo Switch eShop and other platforms on 4th October.

“We’ve seen some really fun examples out there of games working with other brands or other games. I’m a big anime nerd myself. I think it’s super cool when I see Naruto appear in Fortnite. I don’t even play Fortnite, but that’s awesome. And as we look at the Overwatch 2 space, those are things that we’re interested in exploring. If and when we do that, one of our key values is to do it in a way that feels like a great fit for the Overwatch franchise.” 

He continues, “So we’ve been more focused on those collaborations as the stuff we might be interested in doing. And less on the ads-in-our-game type stuff.”


6 thoughts on “Overwatch 2 VP says he’s interested in exploring brand collaborations like Fortnite has done”

  1. Not that I’m a fan of Fortnite, but those collaborations work because the game has a 3rd person perspective meaning you can see your character at all times. It halfway defeats the purpose of having a cross-over if you can’t see the character outside of the character select menu, results, or when other players are using the cross-over characters.

    It would lose a lot of impact if the player can’t see their character in the action. So unless Overwatch 2 introduces a 3rd person mode it probably won’t take off the same way it did for Fortnite.

  2. A crossover between different franchises would be appealing to the fanbase. Having different character skins from anime or another game. Would be kinda cool if they added Sword Art or Gal Gun characters. I don’t play FortNite “im just an anime nerd” Who wouldn’t want anime character skins or skins from another game like Master Chief or some other popular Fps character.

  3. This is pretty pointless when the game is in 1st person and you can’t even see your character. Same goes for Modern Warfare, Paladins, Rainbow Six, Destiny, etc. Why would I spend real money on overpriced cosmetics when I can only see the cosmetics on my character on main menu’s and character select screens. Hell, most of the game you only get to see everyone else’s cosmetics in matches except your own. Buying cosmetic anything in a 1st person game is a real facepalm moment lmao.

  4. Im confused, why do players need to see there characters “you already know what you purchased” besides they could always implement away of switching between 1st and 3rd person, like Skyrim you can switch. I don’t see why only seeing your character on the character select screen, main menu or the results screen matters “you already know what you purchased, why do you need to see what you look like? In that case im gonna start walking around with a mirror so i can see what i look like.

    Most of the game you only see other players cosmetics, and ..

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