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UK: 89.5% of games sold in 2022 were digital

Digital games were always going to be highly popular due to faster home broadband speeds and cheaper storage prices. Now it has been confirmed that 89.5% of all video game sales last year in the biggest gaming market in Europe, the United Kingdom, were digital purchases from store fronts like the Nintendo eShop, Playstation Store, Microsoft Store, App Store, Google Play, and Steam. Almost nine out of ten of all video game purchases last year in the UK were digital. The BBC says that the video gaming industry accounted for £4.7bn of sales in the UK in 2022, which its higher than that of the film, television or music industries.

“In the old days, when there was pretty much only physical console games and PC discs, it was far easier to track the market. These days, it’s a lot more fragmented and sometimes the new digital players simply won’t share their sales data directly – that’s where estimates come in. The proof of the pudding is how the numbers are received and respected.”

ERA chief executive Kim Bayley

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3 thoughts on “UK: 89.5% of games sold in 2022 were digital”

  1. I will swear loyalty to physical games as long as I can. While 89,5% is quite overwhelmingly, there are factors about this that aren’t that clear. Smartphone stores are included, and it seemed to go by revenue alone, which doesn’t necessarily mean 89,5% of the time a game is bought, there is a physical alternative.

  2. I would like to know these numbers for the switch. We almost buy 100% physical for the switch, with exception of certain online only games. The new Mario Rabbids game is the only full game on my hard drive….but with my Xbox and PS it’s almost 100% digital. You have to instal it all anyway so what’s the point of the physical. It still makes since with the switch.

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