Skip to content

EA agrees a whopping £488m to retain Premier League lead partner status & game licence

FIFA 23 is the UK Christmas No.1 2022

The FIFA games from EA always top the charts here in Europe and in recent years have also topped the charts in North America as the game’s popularity continues to grow worldwide. EA has abandoned the FIFA name for the next entry which is due to arrive later this year and the game will be known as EA Sports FC, according to EA in a statement in May 2022. Today, Sky News is reporting that EA will pay £488 million to retain its status as the Premier League’s lead partner and official video-game licence-holder and the deal is about to be finalised.

“Sky Sports News understands it’s this commercial strength that has helped convince the would-be defectors who considered joining the European Super League in 2021 that the Premier League is the most financially robust league in world football.”

“It also underlines why Barcelona, Real Madrid and Juventus are so keen to push through with the European Super League plans, because LaLiga and Serie A clubs currently cannot compete commercially with the Premier League.”

“The New York-listed video-game company, which has a market value of about $30bn, has been a lead partner of the Premier League since 2016.”


Leave a Reply

%d bloggers like this: