Something that Nintendo hasn’t really talked about much is AI, especially generative AI. However, that is no longer the case and the company behind the Switch has now spoken about it for the first time. You see, Nintendo president Shuntaro Furukawa recently spoke to investors in a Q&A, where he was asked about the matter.
Furukawa said that “in the game industry, AI-like technology has long been used to control enemy character movements, so game development and AI technology have always been closely related. Generative AI, which has been a hot topic in recent years, can be more creative, but we also recognize that it has issues with intellectual property rights. Our company has decades of know-how in creating optimal gaming experiences for our customers. While we are flexible in responding to technological developments, we hope to continue to deliver value that is unique to us and cannot be created through technology alone.”
First Square-Enix, and now Nintendo. All we need is Capcom to support AI and all the major video game companies that matter the most will be based.
Pretty sure more than those 3 matter the most (like way more), and where did you see Nintendo being supportive of AI in the article? It literally said the opposite, they’ll rely on their own talent like they always have instead of Generative AI. Some AI has been around for decades like motion capture and related things like that and has been used by everyone so that’s nothing new. But read it again—he said they’ll rely on good ol’ fashioned talented, skilled people to create their unique content, not AI. And that should be applauded.
“…but we also recognize that it has issues with intellectual property rights…” Implying that’s the only issue with generative AI?
Honestly, AI is a big deal to some people and I have nothing against AI. Nintendo feared that it can interfere with their IP products.
Nintendo sees the issues with AI is real, but it’s not that serious not that big of a deal.
“The issue is, fans are creating cool things that we never approved of and go against our personal directions. We can’t have that”.
Sure Nintendo, sure.
I was waiting for their thoughts on AI for a while but now I got my answer!
Well my question is are they going to use AI going forward or stick too human creativity. I hope the latter.