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Bloomberg: Nintendo stopped Amazon US sales as third-party sellers were offering games lower than advertised rates

Nintendo of America and Amazon.com relationship has been strained to say the least. Today a new Bloomberg report explains what the recent issues were between the two companies which saw Amazon.com miss out on the launch of the popular Nintendo Switch 2. It turns out Nintendo of America were displeased that third party sellers on Amazon were selling video games for lower prices than Nintendo had advertised. They did this by buying the games in bulk from Southeast Asia and exporting them to the United States for cheaper than the recommended retail price. Amazon seemingly failed to stop this from happening so Nintendo decided that the best solution from their point of view was to stop selling their products on Amazon.com. Both companies have denied the Bloomberg report.

“Amazon tried to assuage Nintendo by offering to attach labels to products that guarantee they’re authentic. Amazon uses the technique to assure shoppers products aren’t counterfeits and to help it track merchandise. But the offer wasn’t sufficient, the person said, and Nintendo ultimately opted to pull its products from Amazon in the US.”

15 thoughts on “Bloomberg: Nintendo stopped Amazon US sales as third-party sellers were offering games lower than advertised rates”

    1. Not typical of Amazon… My brother bought a laptop for his 16-year-old daughter; it was certified 100% European, it came from…China… even though the seller was European…

      1. 99% of computers and their components are made in China and some secondary Asian countries (Taiwan, S. Korea, etc). It was certified that it complied with European laws and regulations and was built to run on European power grids. The seller was also European. No one can afford to make computer components for less than China plus creating some of the components require toxic materials that the byproducts and exhaust from manufacturing need to be filtered and disposed of properly (which cost much more in the rest of the civilized world) and the regulations in China are… less severe. So unless he paid $5,000-10,000 dollars, the idea of a computer coming from anywhere but Asia is ridiculous. Every major computer company (Dell, HP, Samsung, Toshiba, Asus, Lenovo, etc.) are all made in Asia and shipped with whatever packaged software the company ordered already installed. So, I don’t have a clue what you/he was expecting. They’re shipped to whatever EU country the sellers warehouse is in and sold from there. So, that’s as European as any computer could possibly be. Unless you want to pay an enormous price. You cannot compete with Asia’s tech market prices and quality without spending a small fortune to compensate for more strict regulations and materials costing more to make/import into the EU. So, this is a case of… let’s say “miscommunication” and has nothing to do with Amazon’s practices. I hope this helps you understand what 100% “European Certified” actually means. 🤓

    2. What, protecting their investments so they can continue to offer excellent quality and value? Scammers are cheating the system, something that makes everything more expensive for us the consumer. I’m so tired of seeing entitled morons go against Nintendo because they can’t have exactly what they want and feel they deserve everything, you don’t.

      Any consumer AGAINST a company protecting its assets and IPs is an ignorant consumer, you are the cause of higher prices. Just like the morons who think exclusives are gatekeeping; exclusives are incredibly proconsumer and offer extensive value to a brand as well as providing competition, which means more and better games for the consumer. Microsoft went 3rd party and started anti-consumer-pass, their brand is complete garbage that nobody wants even on PlayStation/Switch. Offering everything to everyone is why most 3rd party titles are mediocre at best, and in that realm the console with the best public perception rises to obtain a monopoly, something no intelligent consumer would ever want.

      Stop being ignorant and bashing companies on your entitlement and emotions, look beyond your doorstep and stop hurting the rest of us.

      1. By “us” you mean just “you” you are entitled to pay full prices for a game as alot of people are allowed to buy the game cheaper if available and legit, but you know what’s best for “US”

  1. There were honestly so many scams running on Amazon. You buy a game from any other store, you get a new copy. You buy from Amazon, it’s a toss up on which region you get, whether you’re scammed, etc.

    Nightmare for collectors, and Amazon’s shipping quality is terrible. So many damaged/broken items, so I just try to avoid them.

    1. Uhhh…. that’s why you look at the details instead of blindly ordering something based on a picture. Besides the fact that the Switch games are region free…. just thr JP consoles can’t be connected to NoA services from America.

  2. This happens with every manufacturer, I used to sale printers on Amazon. Xerox and hp will remove the items you are selling unless they approve of the price. In fact you can’t even post things to Amazon without the proper codes and IDs. It’s not like eBay.

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