PUMA teams up with Sonic

A new PUMA and Sonic the Hedgehog collaboration races onto the scene, this time bringing along beloved characters Shadow and Tails in this supersonic collection.

The limited-edition range features reimagined versions of the PUMA Inhale and Inverse sneakers, alongside apparel and accessories that pay tribute to the world of Sonic. The capsule features hidden Easter eggs, character nods, and customizable elements, inspired by the Blue Blur and SEGA’s newest kart-racing game Sonic Racing: CrossWorlds.

At the heart of the footwear lineup is the PUMA Inhale, a dynamic 2000s running silhouette reborn in Sonic’s signature blue. Shadow and Tails are each given their own spin on the PUMA Inverse, with colorways echoing their in-game personas. All three sneakers feature custom designs in the form of character-shaped lace shrouds, swappable “hook-and-loop” heel tabs, and replaceable Formstrips.

On the apparel side, PUMA goes full throttle with a speedy collection that blends motorsport styling with graphic cues inspired by racing and design elements from Sonic Racing: CrossWorlds. The matching Track Jacket and Track Pants feature a blackout palette accented by bold red piping and Sonic co-branding. The Graphic Hoodie and Shorts arrive with a washed treatment and gold-ring drawstring aglets, while the Racer Shirt showcases an oversized monochrome Sonic graphic across the body. The Graphic Tee unites the whole trio, Sonic, Tails, and Shadow. Topping off the collection are a 5-Panel Cap and Waist Bag, both featuring ring-inspired zipper pulls and co-branded badges. 

The collection’s visuals carry over into the game itself, which includes eight PUMA-designed in-game decals that players can use to customize their vehicles in Sonic Racing: CrossWorlds. The PUMA decal pack will be available at no additional cost for all players who purchase the game.

The latest from PUMA x Sonic the Hedgehog launches on October 30, 2025, from PUMA.com, PUMA flagship stores, and selected PUMA stockists.