Nintendo recently announced the My Mario range of merchandise and upon the announcement many took issues with the images that accompanied the announcement. One of the model’s thumbs appears bent at an unnatural angle and another hand which is holding up a toddler has been bashed online for finger length and placement. Nintendo Life reached out to Nintendo and were told that AI wasn’t used to make the images and this is also backed up by one of the models.
“AI has not been used in any of the My Mario promotional images.”
Thanks to SonicGalaxy27 for sending in the news tip!

Hyper flexible fingers ≠ Always AI
is the AI in the room with us right now
One of the models claim that it isn’t AI, update the article.
https://x.com/JonComms/status/2009642424872976892
Huh, that was included in the article I wrote.
Sorry, privacy badger blocks embedded twitter posts.
I’m not even gonna try to replicate that thumb placement to prove or disprove that it’s AI.
I don’t know that I fully believe Nintendo on this one, because any corporation would say “we did not use AI” to try and save face. But I also don’t know enough to say conclusively that they did or didn’t.
I will say this though in wholehearted sincerity: f**k generative AI.
Typical internet crowd, got to say everything is AI these days, the amount of times people have called me an AI bot is crazy 😂
If you look at old anime pictures before AI was invented, you will see plenty of crazy hand or finger placements, that’s just art, and creativity. Internet people are dumb, and incredibly souless.
As for the moms thumb, yeah, that looks painful, no matter how you want to look at it, it looks really off. If honesty is on the table here, then I can only assume she has a broken joint in her thumb…
Clearly isn’t but daaaamn that finger position is so weird lol
As someone who was born with weird-thumb-shape, i appreciate the weird-thumb-shape representation.
People in the comments need to realise that no this isn’t AI it’s just bad Photoshop job, maybe they paid a cheaper firm or something. Not talking about the thumb but there’s graphical inconsistencies throughout the four pictures, and there’s a feeling of a unpolished Photoshop job that you usually expect from companies.
This situation shows how quickly people react to visual details online, especially when something looks slightly unnatural in promotional images. Even small design or posing issues can spark debates about whether AI was involved, even when companies clearly confirm otherwise, like Nintendo did here. It also reminds us that human-created visuals can still have odd angles or imperfections depending on photography, editing, or modeling. In the middle of these discussions, keeping up with AI News Updates helps people better understand how AI is actually used in creative industries, so it becomes easier to tell the difference between real AI-generated content and traditional design work.