Asha Shar, the CEO of Xbox, has said on X that the team are discussing whether to show other platform logos at the end of their game trailers as they rethink their overall strategy for the brand going forward. In recent years they have shown the Nintendo Switch and PlayStation logos if the game is a multiplatform release, which has irked some Xbox fans.
Seeing the feedback on logos. It was a miss, and I own it. We are talking about how we adjust for future XBOX shows.
As a Nintendo fan, I’d prefer if they did, but I can’t imagine how much it has to have sucked to be an Xbox fan this past generation. Just for the good of competition I hope this new CEO can turn things around
She won’t she’s literally doing a lot of the same things Phil did when he first showed up talk to people on social media and do small things. Let people online think they’re important it’s the same PR rollout and being a “gamer”. Only thing Phil did that was big was backwards compatibility after that it never got better she’s following similar playbook. That Xbox Feedback program it’s not new Phil did the same thing in like 2015. They own Activision, a ton of IP, and have billions yet somehow can’t make games or in some cases can’t market games looking back at Ninja Gaiden 4. Phil’s old team still works there Matt Booty and the failure of marketing for almost 20 years Aaron Greenberg.
I won’t forget Aaron Greenberg telling everyone Xbox has the best franchises Halo, Gears, and Forza 🤣🤣🤣
Or him trying to hype up the last Turn10 Forza game as a reboot/reimagining when Forza is just a racing game it has no story same thing with Fable bragging about the studios experience and understanding of “British humor” when the studio had no idea how to make a action RPG needing to get another studio involved. Same guy who lied about Halo Infinite being finished then got mad on social media when that Xbox showcase was mocked. Additionally there’s him lying about Bethesda and Activision games would be exclusive. Just a clown 🤡
Praise him though anyone else would have been fired
Almost forgot he’s also why we got the Xbox fridge over a console
she cant change a lot of things right away. look at it more like a 5 year plan. games currently in development they arnt just going to cancel or change plans. she is also at least 1/3 of the time working on the next system/platform. so she is doing what she can now, lowing gamepass price and changing the logo, name…..its going to be months before we get real buisness changes. and unlike nintendo and sony, the xbox game development stratigy is all over the place and made up of several big and small studios all developing games at random. she also needs to focus on unifying that development stream across all those studios. they need an in house studio like capcom has moved all development under RE engine.
As an agnostic Xbox platform holder, it was alright. I got most of my Xbox published games on Xbox, and a couple on PC and switch. Them (as in the games) being on PS or anywhere else didn’t change one bit. I’ve invested my money on the Xbox platform and I’m still getting my IP’s there. So I’m good.
Now if Xbox ever decides to shut down the store and move everything away from its own platform, then we have an issue, but you getting to enjoy Grounded or Crash makes me happy. These IPs need support, and the more they sell, the better chances we all have of getting new entries.
I honestly would’ve loved to see the Master Chief Collection come to PS and switch, as well as Forza and Gears to the Switch 2. Nintendo needs a Sim Racer, and Forza would be perfect. Fable would also get a ton of love by Nintendo fans.
Maybe it irks some fans, but if a game is a multiplatform release, then yeah show the logo so you can tell the audience which games it is coming too. I think the bigger issue is that Xbox is so keen on releasing games on other platforms that it devalues the Xbox console itself. Why buy it on Xbox when you can just buy it on PS5 or Switch, which has more of a reason to get those individually due to exclusive titles? I think what they should do is start by making Xbox games console exclusive for 1-2 years, then release on other consoles if they feel they want to expand their audience. Imo it’s the only way to win back a Xbox audience
The damage is too deep. 2 generations of bad you can’t come back from this they did it to themselves they should have just became a publisher only. Problem is they somehow wanted to sell a console while being a multiplatform publisher they poorly tried copying Roku, Apple TV, and Amazon’s Fire Stick. Microsoft execs are just way too out of touch. I can’t believe they actually launched Series X with no games after Xbox One even worse more confusing names.
This lady is literally Phil 2.0 basically doing nothing to appease the loser millennials that feel heard. Remember they all defended Phil for near 10 years when he did nothing because he was their “friend” he follows them on social media and responds. Some people never learn. Still no good games.
I think she’s doing good right now, I mean game pass ultimate price was reduced and she is rethinking how the exclusives will work at Xbox so that more people would want one.
This is Xbox that’s enough to be laughed at 🤣🤣🤣🤣
Anyone who takes this lady serious has no one to be mad at but themselves I hope people are smart enough this time to NOT buys Xbox. Look Fable got delayed again….how long until cancellation ⏱️
We can tell you keep changing your name on this article and replying because no one on this site uses emojis besides you. If you’re too scared to pick a name and stick with it, all of your ragebait reply’s literally mean nothing to anyone. I don’t even really care about Xbox, I don’t know why your saying I should hate myself.
Yup I saw people eat their words about AI nepo hire once she did typical millennial marketing responding to them on X. Even walking back how fake her Xbox account and gamerscore were. All this over PS5 logo being on trailers it’s more reason why they should go third party but there has to be some scam or tax thing as to why they keep the console division going despite low sales.
We remove the logo from trailers in the showcase and then will add it back when we post the trailers on YouTube 🤣🤣🤣🤣
I was curious about fable, but didn’t become excited about it until it was announced to be coming to ps5.
I don’t own an Xbox – don’t see the point in owning both an Xbox and a PlayStation. The number of Xbox exclusives that I wish I could try are countable on one hand, and if I get desperate enough I’d rather have a steam deck with gamespass than another full priced console.
Can they please get rid of that ugly circle logo the only reason they changed it from the classic X was to appease Japan same reason why the 360 was white not black it didn’t work just go back to the 2002 logo
Anyone remember Phil promising in interviews back like 2014 and 2015 that all the old IP would eventually come back over 10 years later and none of them did. Especially Banjo which he name dropped go back look at his tweets she is lying just like he did.
This is no different from Phil go back look at all of it the exact same playbook and way she is handling things. Nothing is getting done and she responds to console warrior losers. The same people Phil had cover for him initially attacked her until they got the greenlight you saw that 180 people like Jez and Colt eat theie words praising her now. Xbox dying is not her fault but she is no savior as people pretend she is, like the pretended Phil was. Hopefully their next console tanks sending a message to actually deliver quality.
Think they should go full 3rd party honestly.