Famed toy chain Toys “R” Us, which also sold video games and video game consoles, has announced that it plans to open up 120 new stores in the United States this holiday season. The company previously had more than 1,000 locations across the United States and then it filed for bankruptcy in 2017. Toys “R” Us named LEGO, Barbie, Hot Wheels, Pokémon, and K-Pop Demon Hunters as the top toy brands it will offer.
“We’re seeing toys increasingly function as hobbies, fandom ecosystems, and social experiences rather than traditional children’s products,” said Kristen McLean, vice president of client insights for Circana’s Entertainment Knowledge Group. “That’s expanding the consumer base and creating new opportunities for manufacturers and retailers that understand how to engage collectors, enthusiasts, gifters, and self-purchasers.”
Welcome back Toys R Us. 🧸
Nice!! I remember going there for my birthday as a kid. It makes me happy to think kids these days will be able to have that experience as well :) it’s very wholesome
Now we just need a blockbuster revival, and they’ll experience the fun of renting and buying movies/games from there lol
📼
I’m glad Toys’R Us is making a comeback. It’s difficult for retails to exist in this landscape where online shopping has been the dominant force for multiple years.
I saw one at my shopping center and I was like, no way. I need to go check it out, I missed this place a ton.
Cool. But it’s probably not gonna last for long even with cheap rent
Don’t worry, it will die again in no time.
They have been open the whole time here in Canada. It is nice to see them return to the US though, everyone loves going to a big colourful toy store at one point or another.
But there’s only 4 left in Canada after closing a bunch down
Retailers should partner with marketplaces like Amazon and others, so that people could buy products on the site and pickup physically.
Dude, this is awesome. Toys R Us was my go to store for all my games back in the day.
It probably won’t happen in my area. What am I saying? Of course it won’t.
Off topic: yesterday, I made a comment about Clive barkers hellraiser being 41 terabytes for some reason. I assumed it was a glitch, and it seems to be. On Amazon, it looks like this game will be fully physical which is pretty cool. No gamekey card, the entire game is here.
Tight. Though I was more of an FAO Schwartz kid myself. Woah just looked them up and they’re still in bizniz!
heres the thing… you say “Toys R Us” and i have a very specific idea of what that is. Now, im not coming out of the gates nay saying, or trying to dismiss this in anyway… all im saying is, as an 80’s Toys R Us kid, we’ll see.
I will say this. Not a great time for non physical media. If these stores open with the same magic as before and theres NO video game section? well… its just not going to feel right. its going to feel like the toy section in a target or a wall mart.
I thought Toys R Us was gone forever.