EA Labels president Frank Gibeau says that EA will be 100% digital in the near future and that boxed retail copies will fall by the wayside. Gibeau says that the fastest growing segment of their business is digital and digital services. Nintendo announced a few months back that first-party and third-party software will be available digitally on the Nintendo 3DS and Wii U eShop.
“For us, the fastest growing segment of our business is clearly digital and clearly digital services and ultimately Electronic Arts, at some point in the future… we’re going to be a 100 percent digital company, period. It’s going to be there some day. It’s inevitable,” he went on to predict.”