Skip to content

Pachter Says Nintendo Should Charge $60 For Wii U Games

Famed industry analyst Michael Pachter is of the opinion that Nintendo should charge $60 for Wii U titles to show that their games are a higher quality than those found on other consoles. Pachter thinks that if Nintendo remains selling games at $50 then it would signal to the public that the Wii U is of lower quality than the other consoles.

“If they stay at $50 for a game, I think they [Nintendo] are making a mistake. It would signal to the public that the Wii U is of lower quality than the other consoles. It’ll be interesting to see what they do.”

187 thoughts on “Pachter Says Nintendo Should Charge $60 For Wii U Games”

          1. So he should die because he’s doing his job, and you don’t like his predictions? Sort of harsh, perv.

                1. True the real one is not a hater, but he’s so pessimistic about Nintendo and is highly doubtful of innovation > raw power. Siegfried the Girl is a true hater.

                  1. It’s not really “innovative” if all they’re doing is these outlandish control schemes that really don’t serve meaningful purpose.

                    Which is probably the only way they can compete anymore; market disruption.

                    1. Yet if the ipad or smartphones had good use in buttons for gaming, they would consider it innovation. Market disruption? I think Nintendo’s always brought something new to the table. I’m sorry, but I see there could be many ways developers could put this thing to good use. If all Sony can do is make a more powerful system just for better graphics and more open world gaming then I’m sticking with PC.

            1. umm ill take his job…for a quarter of his pay I well take his job, as he must be WAY over payed to keep popping up in the spotlight. and wii u games at 60$ trust no one goes game shopping and things “all the games are cheaper for this system, they must be crap!” no….I think people go “oh this system has cheaper games, that well save me money!!!”
              patcher must be one of those stupid people

            1. The only reason he makes this point is because he’d like to see them do that, and we all know that would really hurt nintendo’s sales. Nintendo sale their games at a terrific price point. not one human being would relate reasonable pricing to poor quality.

      1. That’s not true. Nintendo wants to make both. Yes Nintendo wants to make sure people are having fun but they also want to make money/profit. People go into business, in general, primarily to make money amongst other reasons that they may have.

        1. true if nintendo was an organization then they are about 100% fun

          look at the new super mario bros branch i like the games….but i find them sort of rehases tbh

            1. apple is the worsed atleast nintendo consoles are dureable and you can keep them for years….unline apple where if your iphone falls….it’s over most of the time…

              and nintendo is more friendly company imo

                  1. well everyone drops their portable i also drop my psp and 3ds yet they still don’t get cracks or anything.

        2. Yeah, but the amount of money Nintendo made from the Wii and DS is massive, but there’s no point in stopping there, where more money equals better consoles and games.

        1. Big Wii U games are worth more than $40. We are talking about HD games with a touchscreen controller. Though games like Just Dance 4 should be $40. Games like New Super Mario Bros. U should be $45. Games like Pikmin 3 should be $50. And games like Assassin’s Creed 3 should be $55-$60.

          1. Nah, games like Just Dance should be $30. Games like New Super Mario Bros U and Pikmin 3 should be $40. Games like Assassin’s Creed III, should be $50-$60. But that’s only in a perfect world.

              1. Seeing as New Super Mario Mario Bros U and Pikmin 3 aren’t big budget titles and are expected to sell a bucket load, yes. Now, for big budget titles, like the next-gen Mario, Zelda, Metroid, Fire Emblem, Donkey Kong, Star Fox, F-Zero, Monolith Soft game, etc., they’ll probably cost the same as any other newly released next-gen title.

            1. Your wrong because pikmin is just as core as Assassins Creed and therefor deserves to be appropiatley priced at $60, its not a casual bring friends over game like NSMBU if thats what you are thinking.

              1. Um…. ok. I guess that will work if you want the game to fail. And then everybody would complain that it’s too expensive and Pachter and other analysts will bash Nintendo.

      1. This.
        So much this.

        I WOULD pay 60 bucks a game, but if Nintendo keeps their trend of 49.99 per game, they will be living up to their reputation of being an affordable gaming experience on top of proving that it can be done with a next-gen machine.

        1. I wish this too, as it would save me money. My only concern is wouldn’t 3rd party companies prefer making it for other systems if they benefit an extra $10 over Wii U’s version?

          1. The Nintendo Reviewer

            I don’t know that they should charge 60 but I do think some Wii U games will be 60 due to expensive development. I think for each game it depends on decisions made by publishers and Nintendo. NSMBU might be 50 while Zombi U might be 60 as an example. Nintendo definitely wants to stay affordable for us fans which means individual game prices won’t go past 60 but I do think some games will have $60 launch prices. My wallet will be ready XP

          2. And if third party publishers are allowed to decide 60 or 50 or 40 dollar prices on their games, I don’t think we have to be worried about preferred console based on allowed price.

            1. If Nintendo software outperforms 3rd parties again in sales especially if it’s due to lower price. I don’t see them jumping the bandwagon on this, but jumping to other consoles rather if they are able to sell and make more. I am not agreeing with Patcher at all because I think there are ways around this but I’m also looking at the obstacles of getting others to buy into this. On the other hand, if this works, I’m sure others will follow which will be good for gamers as a whole.

    1. Uh…Pachter just needs to go away…he speaks nonsense. Nintendo is going to charge what they need to charge to one, make money on their games and two, what Nintendo thinks their games are worth.

    2. so this is the same guy who thought that if the wii u launched at $300 it would fail. and that even besides that the wii u will fail, but he wants them to charge more for games? how does this fuckstick still have a job?

    3. “It would signal to the public that the Wii U is of lower quality than the other consoles.”

      AHAHAHAHAHA OH WOW

        1. Seriously can we all be a little more mature here. No wonder people get bad impressions about gaming and gamers…

    4. I can sort of see where he’s coming from, but he’s greatly overestimating the things that go through people’s heads when buying a product. Very few will even consider that, and instead just be happy it’s less expensive.

      1. How is this badmouthing? If anyone but Pachter would’ve said this you would’ve taken it as flattering towards Nintendo for seeing that they do high quality games.

          1. No but I am perfectly fine with whatever orientation you choose but this is not an avatar competition and you’re childishness is showing…

          2. honey, having a girl as your avatar doesnt hide that you are gay. it actually shows how immature you are that a “hot girl” is still a new and exciting thing for you, and that you never get laid. furthermore, if your avatar was a generic one assigned by the board, it doesnt matter, sweetie, but if you are gonna change it to something, it is usually something that represents you or your image or likeness, after all that is what “avatar” means; an icon reflecting its user’s appearance. so in using a “hot girl” you are admitting that subconsciously you admire “hot girls” so much that deep down inside you want to BE one. so no you don’t have to “get” gay to grow up. you just have to embrace who you are. usually being so homophobic is a sign of being in the closet. stop trying so hard, sugar, you are making a joke out of yourself. *smooches*

              1. Make sure to cap the G next time….And show some respect. Plus ur avatar show how insecure or immature u are.

              2. i don’t by te way lol believing in god at this day in age is almost as ignorant as your immaturity and homophobia.

                1. Only shows how ignorant today’s youth have grow!! God is real doesn’t matter if you believe it or not. Order doesn’t come out of Chaos. To say that this world was formed form chaos “Big Bang” is more ignorant then you’ll ever know.

                  1. Seriously, don’t thrust your opinions onto people. Some people believe in God, some people believe in science. Religion is a personal matter, so don’t go forcing it on people.

            1. Why must you bring it back up.
              When Aeolus shows up everyone is like “get off of this site you stupid immature troll.
              When Aeolus doesn’t show up everyone is like “Yeah!! suck on that Aeolus were are you now?” Now Aeolus is commenting k-kindly with that gravatar and now everyone is now angry?! Oh well.

      1. So you’re wishing death upon a person you don’t know just because you don’t like his predictions concerning the video game industry? That’s kind of pathetic. And you avatar is childish mediocrity. Get a real girlfriend.

    5. STOP.

      POSTING.

      PACHTER’S.

      WORDS.

      This guy is not news. This guy is a has-been, irrelevant to the video game industry as a whole.

    6. wouldn’t this go against games that get re-released in the “classics” or “greatest hits” categories. those are usually re-released for significantly lower prices, but obviously they’re not inferior products.

      1. No it doesn’t. The “classics” titles (or as Nintendo call it Nintendo Select) are games that they want to promote and are usually many years old already and those re-releases are very cheap to make and is just made to get out some more money from earlier released titles.

    7. Ohno, i’ll be so annoyed if its 60, not 50 -__- seriously, i couldnt care less, long as its the same price as ive been paying for the past 5 years for games, i dont care, the games are probably worth more than 60 than games ive bought for the ps3

        1. It’s called to market high quality. If a game is expensive it has to be better than the current games. If it costs the same people will assume that it’s the same quality as current gen. So for once Pachter is actually right.

    8. Why does anybody listen to this crackhead? Im 100% down for $50 games, even if it was next next gen so what ever this bafoon states should be taken with a grain of salt… God I hate money grubbing people like this goof.

      1. Well, he for sure knows more about bussiness than you do. To have a high price for something IS infact a way to market quality whenever you like it or not. If you see a random new game being sold on GameStop for 20$ that you know nothing about sure as hell that you will not pick it up because you get your doubts about it’s quality. Same thing if big N launch a new system and the games are priced as high as current gen people will think it’s the same quality.

        It’s called marketing and it’s proven to work. Except for Sony with their Vita.. But 300-350$ for a portable console is just way over the top.

        1. It is a decent marketing quality, but not for the younger market. Those below the age of 16/17 don’t really have an awful lot of money and therefore will get the cheaper games.

    9. Mike Pachter, aka Captain Obvious! Games WILL cost $60 because $70 will disencourage buyers and $50 is CURRENT Gen. just like it has been for the past 12 f@#%* years! They will be $60 during the whole first 2 years and then be $50 for the following holiday season and remain that way until the next console release. This idiot isn’t an industry analyst, he’s an anti-nintendo fanboy with a tie.

    10. Isn’t this the same guy who says people won’t be willing to pay $50 for a game and $1 is theperfect price?

      1. LOL 1 dollar for a multi million budget game thats fun instead of 10 minutes phone game?way to go patcher……>.>

    11. This statement…it doth confuse and bewilder us, and yet it also amuses!

      By charging LESS for ones product, a company of repute such as Nintendo is likely to sell more product overtime and thus gain a much more steady and reliable flow of money, rather than charging extortionate amounts and selling potentially less SKU’s in the year!

      YES, the bite of the cake may be potentially slightly less per acquisition, but in allowing for smaller slices, you can yet entice more people to take a bite and continue to do so in future more times than they would if the cost was higher and less inviting.

      This Pachter…I declare he needs to spend some time away on a Celestial body for a quiet contemplation of his career – it certainly could not do him any harm! :3

    12. No, because if the price of a video game indicates quality, then how long will it be until we’re having to pay $100 for a single video game? And what if it turns out to be a bad one? I miss the days where we could buy a Gamecube/GBA game for $20-$30 and STILL know that we were getting a good game. There shouldn’t be a price increase for video games, there should be a price ceiling so they’d be more affordable, and more people would be inclined to buy them.

      1. In Australia a new Wii game costs $100 and PS3 and Xbox 360 up to $120. Gameboy Advance games were $60-70 and Gamecube games (from memory) $80. Don’t even try complaining.

        1. Yeah, Australian prices are shocking. When I go back for a holiday to England at the end of the year, I’m taking about $3,000 and buying a Wii U, a load of the release games and other 3DS/Wii games I always wanted as they’re far cheaper there.

    13. $50 for a game…fair price to be honest. Im in the UK so convert that to GBP and its roughly the amount you would spend on a new wii game anyway. Nintendo seem to understand that with todays economy they cannot afford to bump up the prices of games because they would thus make a loss on it.

      1. OBJECTION!

        The N64 was at it’s time as powerfull (if not even more powerfull) compared to it’s previous systems than the PS3 is contra it’s previous systems. The jump between SNES and N64 was big, really big. and it was expensive technology at it’s time, like really expensive. The jump beetween PS2 and PS3 is nothing compared to that big jump.

    14. Is patched dumb or nuts? That would be a mistake cuz retailers double the price at other countries and I would never pay 1200 pesos for a single game

      1. But at least he understands bussiness and marketing. A high price does indeed indicate superiority over the lesser priced product. If you’re looking for quality when buying a new car you do go to the expensive cars and you don’t even look at the 5.000$ cars. That’s because people assume that more expensive stuff has higher quality. If N had all games at the same cost as current gen people would assume that those games are as good as current gen and would not see the Wii U as next gen which is the biggest problem Nintendo have right now.

        Don’t shoot the messenger.

        1. Yes, and a lot less people buy luxury cars due to the price, no? NFL 2K5 sold for $19.99 compared to Madden’s $49.99 price.$30 difference. Did people say “Hey, let’s buy the more expensive one. The other one is too cheap.” ? No. It forced a shift and EA had to sell Madden for that price in order to compete and spent hundreds of millions of dollars to claim the rights to be the sole producer of NFL games so they don’t have to be forced to compete like that.

          A video game being sold $10 less isn’t going to “not sell.” Games should not be priced higher and higher because their “next gen” and want people to know that it’s better quality. Price is based on demand and cost of the product.

          -BA in Economics

    15. Hahaha. He has finally gone bananas. Games should be priced more to show they’re better? Knob off. People don’t see a £60 game and a £50 one and go, “Oh, the expensive game is clearly better and more powerful”. What a plum.

      1. Erm, yes they do. What kind of world do you live in? Nintendo is targeting the “Hard-core” gamers this gen and those people for sure see the price as a measure stick of the quality for the game.

        1. No they don’t, I know a sh*t load of expensive games that are just terrible. Most hardcore gamers should know this, price does not equal quality.

          1. People might know this, but what you know and how you act does not always fall together. That next-gen games is more expensive is a pattern that haa always existed. If Nintendo breaks it people (trolls) will start to question if the Wii U really is next gen and that would be horrible for Nintendo as many hard-core gamers distrust them and then they will wait for PS4/next box and Nintendo will lose sales to them.

            To add: I am not happy that the world works like this, but it does and even though I want change I don’t think Nintendo is in the position to do a gambit like this right now..

    16. that just plain stupid who want to pay more money for a game we are in the worst recession ever. make games affordable people will buy but these rich pompass asshole think more expensive means better but its not if that was the case ps vita will be flying off the shelves but there not because people are waking up realizing that most of the gaming companies like capcom and sony are nothing but money grubbing corprate zombie’s eating away at your pocket. buy a incomplete capcom game for $60 and pay another $120 in dlc to complete it this is why i sold my ps vita and ps3 and i will never go back to sony no matter how many aaa titles come out. that why i applaud nintendo keep gaming alive!!!

      1. You indeed have a point in what you say. But 60$ is what games for new systems have always costed and if Nintendo breaks this trend people will draw a false connection assuming that the Wii U is not a true next gen system. It is a sad truth but it’s still a truth..

        1. The gamepad makes it next gen by itself when people see the nintendo nukes like the new 3d mario it will be no questions asked

    17. I find this post pretty good. I will now explain why I for once think Pachter has a point:

      People have and will always take the first impression in mind while buying a new game, you might deny it but it is true. The first thing that strikes someone when buying a new game who is not active on pages like this is the price. The price is an indicator for what quality one can expect when buying a game. If the Wii U games have the same price as current gen games people will assume that the Wii Us quality and powerlevel is on par with current gen and that is not good for Nintendo if they would send those signals as people (trolls and fanboys from the other camps) already assumes that the Wii U is on par with current gen. Nintendo needs to have a price tag of 60$ to send opposite signals.

      People might now think that I am talking shit but think about it for yourself. If a new game comes out and you see it on GameStop and you know nothing about this game and it costs 25$, would you think that the game in question is a high quality AAA title? Of course you will not. You will assume that the game is just one of those shovel-ware games. The price does indeed indicate what the consumer might expect from the game in question. Whenever you like it or not it is a truth. And Nintendo needs to indicate that this is indeed a next-gen console as I said above as trolls roams the internet spreading rumours that it’s not.

      1. But it’s not $25, it’s $50. If someone who owns a Wii U and a PS3 sees two games with the same boxart, one for Wii U costing $50 and one for PS3 costing $60, and the GameStop guy says the two are nearly identical (which is their job to know), they go for the slightly cheaper one.

        It’s also a factor when said person is deciding whether to buy a Wii U or a PS3.

        1. Guess what.. People will still think that the 60$ game is better. It is a sad truth that needs to be considered when making bussiness. I am not happy with this truth, but it is a truth nontheless. :/

          1. I for one don’t a $60 game is better than a cheaper one. People who game look into the titles they consider buying then weigh the price against it. Nobody goes into a store or goes online and thinks “that game’s $60 so it must be great.” What kind of flawed logic is that.

      2. As I previously stated, your point is completely valid, unfortunately. However, as a 17 year old, and like most other teenagers who buy games, I get about $100 fortnightly and with expenses and how much technology costs in Australia, I can buy the equivalent of a US$60 game monthly. Wii/3DS games, however, I can get 2-3 a month depending on how much they are, and still have money to spare. By having Wii U games costing about $120 (what US $60 games cost here), it’ll be hard to persuade the younger audience to get their console and play their games.

    18. OR, call me crazy, people will see it as “i could buy it for $60 for a five year old console, or buy it for $10 less for a brand new console that has more features” it would be a very smart move to charge it for $10 less. and also pc games average around $50, and absolutely no on sees them as inferior to a $60 console game.

      1. A really good move indeed… It will not in anyway make people think that the Wii U is inferior to the PS3/360… You have right in a world where the rule of first impression does not exist. But we have to take in the first impression when it comes to marketing I am afraid :/

      2. Here are a few problem with your post. Games usually come down in price after a while, Mass Effect 3 can be bought for $40 if you know where to look. I believe he’s only talking about Nintendo bringing there prices up, I think Nintendo would have a hard time convincing developers to do more work(making touch screen enabled controls and what not) to sell for less.

        Royalties have to be paid to release a game on a consoles, unlike PC, which is an open platform and royalty free. So that’s where that extra $10 usually comes from.

        1. nintendo has started paying developers a larger chunck of the profits from each game than microsoft or sony. so the lower price is feasible. and ofcourse i know about games going down in price after a while. what im saying is that if its a mere $10 cheaper on the wiiu, and a BRAND NEW GAME comes out on all three consoles at the same time, it would be stupid to not get the wii u version considering the other two console versions are on systems that are 5 years old and not as powerful. i seriously can’t beleive i had to explain this to someone lol

          1. Ok, maybe the lower price is feasible, but most gamers already own a PS3, 360 or PC so if a BRAND NEW GAME is released on all 4, the buyer is going to buy it for the system they already have. Buying a game for the Wii U only makes sense if you don’t already own a gaming console or PC or if you were intending to buy a Wii U, so it’s not really stupid to not buy it for the Wii U.

            1. He means for people who own a Wii U. This entire thread is based on the games pricing, not the purchase of the Wii U for games..

    19. Patcher stop for sec do u know why the game industry is falling because its people like u who thinks that game should cost 60$ when almost cost the company nothing to make the disc games back then use to be affordable now they cost 60$ dollers because of the shiny graphics. Just because most of these companies care more for money then their fans shouldn’t mean nintendo should have to charge 60$ for there games thats why the whole damn industry is suffering because they chare to much for this shit did u know thatu fucking idot.

    20. “It would signal to the public that the Wii U is of lower quality than the other consoles.”

      ….what?
      That…honestly makes no sense whatsoever.
      I know of a few new 360 and PS3 games that are being sold at $50, even $40. [Anarchy Reigns, for example.]. Does that make them insufficient, too?

      1. No, but they are current-gen. Wii U is supposed to be NEXT-gen. When those systems where released sure as hell that the games costed 60$

        1. So what if it’s supposed to be Next-Gen? If it’s considered that I would think, at a $10-less price, people would gobble the games right up.

            1. No, it wouldn’t.

              It would give the impression that the Wii U is the cheapest one available when compared to the other two consoles.

              1. Cheaper and weaker, that’s the idea it would give off. If PS4/720 multi-plats cost $60 and the Wii-U multi-plat costs $50, it’s going to raise some questions and doubt about the Wii-U’s power.

    21. Who cares what you THINK PACHTER you don’t work FOR NINTENDO and who give a crap about Public. Nintendo has all those people already who attended Wii U Experiences, E3, and Events that was held in Japan.

    22. I think people will repect $50 games because it shows they arent trying to rip people off like Play Station and Xbox do. I already heard that Nintendo plans to keep their games at a maximum of $50 because they want it to be as affordable and conveinient for the consumer as possible.

    23. Or it’s gonna show people that games are priced cheaper on nintendo hardware and encourage people to buy their products instead. You ever think of that pachter.

    24. Actually in My opinion..
      What Nintendo would send to me if they marketed there games at 50 is that there cheaper.
      and alot of people could use cheaper games nowadays in this economy. Parents aren’t gunna do alot of homework on hardware (Except Adult Gamers) For there kids. theyre just gunna buy the “Cheapest” on the market and call it a day. they dont care if its not the top of the line console. Its the basic truth.

    25. Arent games expensive enough without some RETARD like Pachter saying “raise the prices” ?

      But then again, Nintendo can charge £1000 per game if Pachter is offering to buy them for us.

    26. what a stupid thing to say. basically the lower the price of the game the worse it is. so if nintendo doesn’t charge a large amount of money for the wiiu we’re suppose to think it’s not a good console. where does this retard get off thinking like that. people want to pay less for games you fucking moron.

    27. Yeah, good idea. Let’s make the console itself really expensive too. After all, a higher price means more people will buy it. That TOTALLY worked for the PS3, or more recently, the 3DS. Dumbass.

    28. I think what he’s implying is that $60 is seen as a reasonable price for video games, atleast according to him. Like, back in the PS1 era their games only sold for roughly $35, so if you saw a game in a big establishment for $25 or under it was usually because it was very old or not very good (harder to tell back then, had to rely on magazines for game news and reviews lol…)

      I don’t know anyone who thinks $60 is a reasonable price for a single game though…

    29. I’m really tired of this Pachter dude, Nintendo should not raise the price of their games. If people are dumb enough to think Nintendo Wii U titles aren’t as good quality, they need a wake up call :D. Here’s why, Xbox 360 and PS3 are almost 7 years old, how can the Wii U not have better quality. That was just a stupid remark.

    30. Don’t care who you are, games aren’t worth $60 for the standard edition. Also, didn’t Sony make a similar comment? They thought people would pay good money for great technology or something along those lines. And look at how well that turned out. People will realize when something’s overpriced and will wait for cheaper deals a month or two down the line.

    31. I thought I saw s the prices for the games all over the place. Ben 10 was for 40 n assassins creed was like 60 so first parties might be 50. Now that’s a nice idea.

    32. The extra $10 always make me hesitant to buy xbox and ps3 games. I’ve always like the $50 price. I know Nintendo can make more money but idk. Then again, it only applies to new games and i havent bought a game new for a long time.

    33. This is one of Pachter’s better comments- I don’t wanna pay $60 for a game, but at least I can understand where he’s coming from. Sometimes people will pay more (like my Starbucks vs Dunkin Donuts theory) assuming that what they’re getting is better somehow…

    34. Is he just saying this type of stuff to really annoy gamers? Because I’m sorry, while some people do buy things purely for status, I’m not going to be particularly happy if Nintendo makes its games cost even more just to appeal to those types.

    35. Hellz no, 50$ is enough, that 10$ difference could make up my mind not to buy it when it comes out, that extra 10$ really adds up

    36. So he’s basically saying that the more something costs the better it is? Does he not remember the most powerful and most expensive console of the seventh generation, and how the games all cost more than the Wii’s?

    37. pachter, just shut the fuck up.

      I understand that if we buy games at that price will exactly illustrate the Wii U’s potential but guess what? NO everyone can buy games at a $60 price! do Pachter actually want to make Nintendo a very expensive and tyrannical company? what he’s saying is like asking a fruit seller to increase the price of oranges because the apples are more appealing.

    38. Patcher gos on and on about how much of a failure the wii u will be and then he gos on to say they should make it more expensive maybe he has decided that it won’t be a failure so to make sure it does he tells nintendo to make it more expencive micheal patcher you are a tool

    39. Pingback: Michael Pachter aconseja que los títulos de Wii U se vendan por $60

    Leave a Reply

    Discover more from My Nintendo News

    Subscribe now to keep reading and get access to the full archive.

    Continue reading