Nintendo believes that dedicated gaming platforms, including Wii, Nintendo 3DS and the forthcoming Wii U, are unworthy of existence unless their games provide exceptional fun for consumers, according to company president Satoru Iwata. Iwata also says that free games or games for 85 yen, which is equivalent to about 1.06 USD, do not supply unparalleled fun.
“I think it totally incorrect to discuss the influence of smart devices and social games together as one topic, and I always try to distinguish between the two. Smart devices have both pros and cons for our business. Take the “Animal Crossing: New Leaf Direct” video I mentioned before, for instance, those who are interested in the Animal Crossing series, but are not aware of Nintendo Direct might have seen a tweet about the video and the link to it on their Twitter timeline and actually accessed it on their smartphone. In this context, smartphones are nothing but our friend. On the other hand, some say that they do not need dedicated gaming systems because they can play a number of games for free or for 85 yen each on smartphones. We believe that neither Nintendo nor dedicated gaming systems are worthy of existence unless our games give consumers unparalleled fun, which games for free or for 85 yen do not supply…”
-Nintendo Global President Satoru Iwata