EA one of the dominant forces in the video gaming industry has issued a word of advice to Sony in regards to the company being far too complacent in light of Nintendo’s lead in the handheld market.
The head of development for EA, David Gardner told industry trade magazine MCV “I don’t think Sony can afford to sit back. They still have things they can do with the price and performance of the machine, things that they need to address.” He also went on to say “We must never forget that what we need to focus on is fun and so EA is putting more effort behind DS games, and creative ones that really take advantage of the hardware“.
All this does not bode well for the future of Sonys handheld device, as EA was once seen as a prominent figure in PSP development, but of late the company has “shifted its handheld priorities since DS began pulling away from PSP”. With sales figures for the Nintendo Ds currently on the up, it appears as if we shall be seeing even more support for the machine than we have previously seen. Though some gamers are reasonably weary of EA dominance of the market, and its reliance on yearly updates and sequels, this move can only help but strengthen the appeal of the Ds to a wider audience.