Nintendo UK have decided to recruit X Factor stars One Direction to help advertise and promote Pokémon Black and Pokémon White.
One Direction who were finalists during the X Factor television show during the Christmas period be acting as Pokémon ‘brand ambassadors’ which will see the group appearing at a series of special events and meeting fans.
“Zayn and I played it loads when we were younger, but Harry had never really played before we introduced him to it. We all started playing the new version during rehearsal breaks whilst on tour and now we can’t put our consoles down.”
– One Direction