David Yarnton, the head of Nintendo’s UK division has admitted that the company’s E3 presentation wasn’t one of the best they’ve ever done. The presentation was criticised from numerous quarters, with certain publications attacking the Kyoto based company.
What did you make of the reaction to Nintendo’s E3 press conference? Were you happy or disappointed with the general reaction?
“I think everybody thought… it wasn’t one of the better E3s. I noticed that on the floor, not just with us. I think it’s at the stage where there’s a change of formats. But one of the things we got with Wii U was that once people came onto the floor and started playing with it, the whole reaction was much more positive. I think a few things stood out and surprised at our press conference, like when [we] showed ZombiU. That is not what you’d expect from Nintendo and that actually blew me away a little bit.”