EA Games executive vice president Patrick Soderlund has assured CVG that traditional boxed retail games are going the way of the Dodo bird. Soderlund says that digital distribution is accelerating at an unprecedented rate, and that the next-generation of gamers genuinely won’t care about boxed retail games.
“We know that packaged goods work today, and the majority of our current revenue comes from that. That’s still a viable business model. But in the long term we’ll see more and more people gravitate to downloaded content.”
“I think it’s going to be sooner than people think [for boxed retail to die]. I think it’s going to be sooner than ten years.”
“I happen to think that there’s something about physical content, like books, that’s collectable and satisfying to own.”
“I still want physical content but I’m not part of the new generation of gamers. I remember a time when I bought a cartridge and excitedly read the manual on my way home, imagining what the game was going to be like. Maybe kids don’t have that anymore.”
“The distribution method won’t change how games are advertised or marketed, just how they are delivered to customers. My 96 year-old grandmother plays Cut the Rope and World of Warcraft. Honestly I don’t think there’s a digital barrier for the causal audience any more.”