EA’s president of labels Frank Gibeau thinks that now is the worse time to embark on developing new IP’s for current generation consoles. Gibeau believes that developers should wait for, what he says, are the spectacular next generation consoles.
“The time to launch an IP is at the front-end of the hardware cycle, and if you look historically the majority of new IPs are introduced within the first 24 months of each cycle of hardware platforms. Right now, we’re working on three to five new IPs for the next gen, and in this cycle we’ve been directing our innovation into existing franchises.”
“But, if you look at the market dynamics, as much as there’s a desire for new IP, the market doesn’t reward new IP this late in the cycle; they end up doing okay, but not really breaking through. We have to shepherd the time that our developers spend, as well as the money that we spend on development in a positive way, so we’re focused on bringing out a bunch of new IPs around the next generation of hardware.”