Satoru Kikuchi, a Tokyo-based analyst at Deutsche Bank AG, has revealed that for Nintendo to make a profit on Wii U hardware the company needs to sell the console for $299.99. However, Kikuchi says for the system to sell in the quantities that Nintendo want it to sell in – and attract a large consumer base – then it needs to be priced at $199.99
“To make a profit from hardware sales, the Wii U would need to be priced close to $300, based on estimated costs. To overcome competition from the many other devices on the market and be embraced by families and children, and not just hardcore gamers, it would need to be priced closer to $200.”

Right next to me….
with a penis in your butt.
xD
Then meet halfway at 250
I wonder if they’ll still make money at 250 or if it will be even
I think they’ll probably sell at a loss if it’s 250, but when the technology inside the wii u gets cheaper, and they get that initial market penetration and get some hardcore gamers to invest in the system, they’ll recoup the losses
Nope the system is $180 and the gamepad is $50 to make bringing the total to $230. $289.99-$349.99 sounds about right. Especially when we talking about bundles!
This
You can start selling a console at a loss though…
It’s not even out and you already want it to be priced lower than what it costs to Nintendo.
It’s crazy.
Sony can , ooooooh wait …..
£250 basic model , $279 basic model , <<<<<<<< Hardcore SKU's
Sell it at a lost then after the holidays bump it up to 300 dollars this way people will flock to get one before the price change but announce the change in prices after the holidays this way people will think that its worth getting it now than later..
I meant annouce the price change before selling th WiiU
indeed
Or sell it for $300 with Nintendoland plus 5000 Wii U eshop points
If this happened it would be next to impossible for Nintendo to keep up with the orders in production.
I can’t see the Wii you being price for less than $250 at launch.
If this happened it would be next to impossible for Nintendo to keep up with the orders in production.
I can’t see the Wii U being price for less than $250 at launch.
Balls…. accidentally double posted when trying to correct my “U” mistake.
im good with eather but $250 would be good
$250-275 would be a great price. I think it will launch at 300 then get a price cut to 275 or 250 after the holiday season.
Nintendo said that they want to make a fix price for Wii U, the same price of the launch will last forever.
When you see the word “analyst” its always bad news or angry analyst.
They’d probably be better off taking a loss on the console and selling it to more people, then making up the lost revenue in software sales. I actually thought that was standard practice.
That was standerd practice back in the atari days… prior to the crash when atari made its own games… they sold the console at a loss and made it up on their games… until 4 people got sick of getting no royalties or recognition on their work and made their own company (Activision… first ever third party game company) in which case Activision made games and sold them cheaper (and were able to keep the money… until nintendo came along with the lock out chip) than what Atari sold theirs at and became successful… others seen this success and decided to follow suit… so no people aren’t buying the over priced atari games they’re buying the cheaper third party games… atari stopped making money… Now of course if nintendo sold at a loss despite getting royalties from 3rd party publishers (which isnt enough to make a profite) they would need to put all their hopes on their own brand… and of course Nintendo brand games are amazing and tend to sell well, but in this day an age its a risky move to make
$279.99 is also acceptable. It won’t be $199.99 because that’s the price of the 3DS XL and Nintendo still wants to sell those.
butthurt incoming…. 3….2….1…….GOOOOOOOOOOO!
Everyone seems pretty calm tbh. It wont be $200 though, the 3DS is $200.
I really need it to be $200
Dont expect $200 until another 4-5 years
you really think the wiiu is the same price as the 3ds xl ???? $279 minimum , thats cheap i think …
Ditto on that. I think the 3 bundle prices that got leaked last week are legit, and one with a HDD, it just makes sense with a system like this. Casual gamers arent going to be bothered about a HDD, they wont use alot, and but for gamers, you have people who are fans of digital, and buy these games that may or may not require install, and those that like old school games and buy Virtual Console titles, so id say a HDD bundle could be announced and available for launch, i duno.
I just hope the black version is available >.<
Didn’t the black version get confirmed ???. Anyway the way around this guy’s stupid argument is 3 different SKU’s .
One really bare bones and cheap , and then the rest with extra stuff.
i am not too fussed about HDD. I will buy an external 1 , i mean how slow do you think it will load , transfer and peform ??? surely Nintendo has tested it to their seal of aproval ….
Thats the thing, the Wii has weak, in terms of hardware, but it worked perfectly, besides a few rare cases of the disk reader bugging, but theyre not about to cut corners by making it affordable, and make having an external harddrive really slow, theres not a chance. Otherwise, just by a big SD, nothing is faster than flash memory, and they might even pack one in with the console, like how the 3DS comes with a 2GB SD, which was a very plesamt surprise
Indeed , you can get Huge flash SD for ridiculously cheap . You could have a little box with like X amount of big SD cards in with a list of what is on each SD card.
Yeah. I mean i have a ps3 with 80GB i think. Unneccessary amount of space. I never play more than “big” game at a time, so a 30+ SD would suit me fine.
I 100% will buy retail games from the fuckin shop.
but when it comes to games like trine 2 etc etc i need some storage.
Yeah,
same,
but
if
Nintendo
do
a
PSPlus
type
thing,
a
big
Memory
storage
would
come
in
handy
I mean im downloading Borderlands on my ps3 now….3.3GB..like, what? Thats so small, i nearly put that on my 3DS SD card. Obviously, some games will be bigger, so most games are 8-9GB right now, and next gen the games will be bigger, and make use to that 25GB, if they can be arsed, but still.
3.3GB :O , must be something to do with cell shading , i dunno but that doesnt do them ps3 discs justice…
The
ps3
was
heldback
my
the
360’s
shoddy
disk
space
Dumb analyst. People came in droves to get the Wii at $249. And this is a lot better.
PRETTY DARN SURE IT WON’T BE SOLD AT $200. THAT’S PUSHING IT IN MY OPINION. $250-$300 ($250 WOULD BE PRETTY AWESOME BUT IM GETTING IT EITHER WAY). THURSDAY IS TAKING FOREVER TO COME!!! :(
Oh, lord….
Straight from the article:
“They need to price it below $300 and they need third- party software support to be successful,” Michael Pachter, a Los Angeles-based analyst at Wedbush Securities Inc., said of the Wii U. “I don’t know about the former, and am skeptical about the latter.”
That PATCHER mother-fucker is a quote source in the article.
If this guy is taking leafs out of Patcher’s book, then he never had a worthwhile opinion of the system to start with.-_-;;
$300 is acceptable, the Wii was $250 when it launched, so yeah
Now THAT is a more reasonable price, John! I can’t object that.
yeah it better be that price, i hope is not $400 not after what happen to xbox 360.
$249.99 would be a perfect target point for a core system– Wii U Console and a Game Pad (no game bundle).
Then the price of getting a game seperatly would make it more then $300. People aint just going to buy it with no game at all…. $249 should be bundled with a game or make the games cheeper then $59 which is my guess as thats the normal price of a brand new one.
Are you sure about it? In case you didn’t know, there are 3 SKUs on Wii U Core, Wii U Bundle, and Wii U Bundle plus the Pro controller. We don’t know the price point at the moment, but Nintendo will announce it tomorrow afternoon.
Depends if they do multiple SKU’s, a good enough amount of people complained about the lack of HDD, so maybe theyve done one with one build it, alon with the simple “arcade” version like the 360 did.
I duno. At $300 (in £) i’ll buy it, thats my ballpark price anyway, anything over $400 and id have to wait, but id still buy it, too many games i want to get my hands on.
Apparently there is no good launch games . i am chasing about 7 already……
I think theres about 9 i want, was 10 before i bought Darksiders 2, but if the features are good enough, hell, id buy it again, Vigil deserves the money and i want a sequel
And yes, SOME of those game will be on other systems, probably about 2-3 of them, and i havent even included Black Ops 2, which, im on the fence about, but the new Score Streak rather than Kill Streak system reeeally intrigues me.
Agreed. In descending order for me it is . 1. Pikmin 3 2. Rayman Legends 3.ZombiU 4.Nintendo Land (hopefully bundled) 5.AC3 6.Darksiders 2 7 . NSMB U 8. ME3 9. Batman arkham city 10. Lego city undercover (depending on reviews) 11. Game and Wario 12. Scribble Naught’s …… I want all of them , but i wont be able to afford more than 4-5 of them at launch …. in the month’s that follow .
it’s Amazing that the wiiu already has an impressive library and its not even out yet .
the 3ds at launch had = SF4 , Ridge Racer , pilot wings , Ghost recon shadow wars ……. 3ds was a horrible launch , wiiu is absoloutly amazing…..
Yeah, theres tons of games i want, i’ll be getting AC3 day one, ive been waiting way too long for that game, and i do want Pikmin 3 but its not going to be a day one aparently, so i’ll probably get ZombiU or Rayman. After that, i can just pick and choose whatever takes my fancy at the time.
But yeah, the 3DS was a bad launch, although i wish i paid full price so i got the ambassador GBA games -.-‘
Have one now though, sexy cosmic black, which is why i want a black WiiU, matching systems ftw
Plus it just looks nicer, its has a very sleek look to it, and i can differentiate the controller for my white Wii stuff.
I have a silver XL , had the awesome cosmos black , But the black wiiu looks a LOT better than the white . glossy white has lost its image made famous by wii , Black needs to be at launch .
1289-8932-1209 – MK7 , Kid icarus , SF4 , Resi rev most days……….
There aint, most of them are already out and better on PC, xbox and playstation.
Psh. I’m good with $300. I think it’ll sell.
Agreed. The 3DS is $150-200, and thats a good price for a handheld, of a tony bit pricey for the XL, but for a console, you should be expecting to pay more, i think it’ll be $300, but i wouldnt be shocked if it was $270 or something or $350.
Only the greedy chumps that don’t understand why it needs to be about 300 will not agree.
Why everybody wants Nintendo systems to be cheap but don’t give a damn or complain about Sony’s or Microsoft systems being so expensive?
Because it’s Nintendo and people like having unrealistic expectations and demands for them.
Rephrase that… Why does everyone want it to be cheap… and All update to date powerful tech at the same time
If its a similar price and quality and as ‘up to date’ as the 3ds is , i will be the happiest man on Earth . oh wait it is and i am .
I know I’ll buy it, but he does make a good point. I can’t see parents wanting to buy their eight year old a Wii U for $300.
200 or 300, I’ll still buy it.
And I think Wii U will be successful.
how can he estimate the cost of a unit if he doesn’t know jack shit about what’s in the box?
analysts…
No, for chrissakes they’re not going to make it 199! The Wii freaking started out at 250, they aren’t going to make it any cheaper than that, everybody.
plus 3ds xl is that price.
$250, doyee
I thought 300 is a great price, I was expecting to pay like 400! I think 300 with gamepad is a STEAL!
Just squeeze it in between. That way everyone is happy (^_^)
$300 is around £180/£190 ish call it £200. The Wii sold at £180 brand new when it came out so why can’t the Wii U sell at the… say £250 – £280 region seen as it is meant to be 6x more powerful?
sell wii u at $229 drop 3ds xl price to 179 original 3ds to 149. you will reap profit in bigger picture over time. as people buy games and eshop get huge ! Amazon proves this works.
I’d Gladly pay $300, but if I spend less on the system I can buy more games. And even if Nintendo does come out of the gate taking a loss it might not matter a ton; they’re not going bankrupt for a few hundred years. :P
The price has so much to do with the reason the trolls bash it. We all know Nintendo never Really trys to over charge for their home consoles. The trolls know Sony and MS are going to be charging another $450 – $650, which they are not ready for. Trolls are scared of getting left behind because they cannot afford the over priced systems.
You do realise nintendos never tooken a loss with their consoles right? Their taking a loss with the 3DS (not anymore atleast, I think) because of their mistake. Aside from that Nintendos has always made a great profit (points at the wii)
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$300 is good enough for me.That seems just right. Not too expensive, not too cheap.
$279 it is. Even though 300 is fair.
I see what’s is happening now; We are being brain-washed into thinking that the WiiU SHOULD retail for a certain amount, so when instead it is to be sold at $400 people will then start hating on the WiiU. Well it is NOT going to work. I have had all the time in the world to prepare for the release of the WiiU and am willing to spend up large for a new Nintendo home console.
PS: “what’s is”
it’s gonna be $250 CALLIN’ IT RIGHT NOW
300 is fair :)
the greedy me inside wants it to be $200 but i think $300 is very reasonable and should sell significantly
Hihi, ein definitives Mango h rt sich #lecker an (NoOffense!). Mich w rde noch ientressieren, in welchem Fachbereich die Veranstaltung angesiedelt war. Den Hintergrund mit der Saklen bersicht kannte ich noch nicht, muss ich mir mal genauer ansehen.
My prediction for Thursday is that they will announce the Wii for $299.99 available on November 18. The Wii U will have one universal friend code and if you meet someone online you can automatically add them with out having to input their code similar to adding someone in Monster Hunter 3 Tri. They will announce that New Super Mario Bros. U, NintendoLand, Assassin’s Creed III, Ninja Gaiden 3, Batman Arkham City: Armored Edition, Mass Effect 3, and Darksiders II will be launch titles with Game & Wario coming out in early 2013. They will not announce any new titles but might tease a logo of what will be coming in the future ( so expect the Retro Studio game and Monolith game to be announced at E3 next year). They will finally demonstrate what all the Gamepad can do including built in apps as well as the Wii U eshop.
$250 sounds fine to me. Way less than I was expecting, anyway.
I need to know the specs to determine the right price for it, also the material in which is done. If not, $275 – $300 is a very good price for it.
Wii U well be $349.99, and it will sell and be a successful… The game pad look like it’ll cost $100.00 at the lowest
I became aware of the blog via the VOR braodcast. It’s great to see that people of like mind are taking the time to raise awareness about our role and place within the natural world. This is a much needed perspective.
Kinda wishy washy huh?
275 then!!!
Reblogged this on Gigable – Tech Blog.
So what would that be in UK currency? According to money converters that’s… around £200. Not sure about that. Wii launched here at £180 (brilliant price). I just hope Wii U is something around £250, because that’s what I’ve got saved up XD
It’ll probably be £280 if its $300, UK gets fucked when it comes to console prices :/
Well, when Wii launched it was $250 according to everyone here, and £180 in the UK. That’s quite a difference. Plus Nintendo seem like they don’t wanna do what they did with 3DS (£230). I’m pretty sure it’ll be a cool £250. Guess we’ll see tomorrow, eh? :DDD
$300 would be perfect, but I’m okay with $350. I hope they do multiple packages but I’m not counting on that. Leave luck to heaven.
I am sick and tired of people telling Nintendo what they HAVE to do! And for the record There’s no way in hell the PS4 or xbox 720 will be $299.99-$349.99! lets be serious! Sony reps already said they’re not trying to be the cheapest (Which means they maybe selling this console at a loss and reaping the benifits later) IF they can!